Guests of the Gansevoort can try out the new members club
In the hospitality industry, this decade belongs to the private members’ club, an exclusive experience made increasingly accessible by the remote work revolution. The latest lifestyle group to share this “space” is Seven24 Collective, led by hotelier Sean Largotta and Michael Achenbaum, founder of the Gansevoort Hotel Group. Unsurprisingly, their first location is in the Gansevoort Hotel in New York’s Meatpacking District, though the company also has its sights set on ventures in the Hudson Valley and beyond.
Accordingly, it is a place to see – and, when the dim lighting allows, to be seen. The focal point of the club is its study, with library lighting and dramatic floral wallpaper. Fashion-conscious designer Victor Alfaro oversaw the design of the space, bringing in central pieces such as a modernist Murano glass chandelier and a red lacquered bar, both of which hang from the double-height ceiling.
Photography: Seven24 Collective
Photography: Seven24 Collective
Photography: Seven24 Collective
Photography: Seven24 Collective
Members come and go through spotlighted ipe wood doors, though many are expected to lounge around into the evening. To that end, Alfaro designed a 1970s-style nightclub called Dimes, a wood-paneled, basement-style lounge with a black-lit aquarium, a karaoke room and two bowling lanes with neon art and disco balls. The cocktail bar shimmers with reflective gold tiles and a bottom-lit amber onyx surface.
A cafe for daytime meetings is a brighter, more colourful affair, taking on the vibe of the New York hotel’s rooftop pool. The latter is used by the hotel itself, but to promote the club and connect the two areas, the Gansevoort is offering a taster of sorts over the next few months. They have extended use of all of Seven24’s facilities to hotel guests for the duration of their stay. Likewise, club members can dip into the hotel pool, as well as the brasserie, cafe, bar and fitness centre.
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