Series Entertainment acquires mobile game studio Pixelberry Studios

Series Entertainment has acquired story-driven, episodic mobile game studio Pixelberry.

Series Entertainment – ​​itself a game development company that is “pioneering the use of generative AI to transform imaginative ideas into unforgettable gaming experiences” – says the acquisition “is testament to Series’ strategy to grow its studio ecosystem to deliver a diverse catalog of multiple genres leveraging its best-in-class development technology, the Rho Engine,” the world’s first “AI-native, multimodal, full-stack game creation platform.”

Pixelberry – perhaps best known for its choose-your-own-adventure game Choices: Stories You Play – will “serve as a pillar for Series’ strategy to grow its studio system and offer a diverse catalog of games across multiple genres.”

“Pixelberry is a category leader in the interactive fiction genre,” said Pany Haritatos, co-founder and CEO of Series Entertainment.

“We love story-based games, and Choices has long been a leader in the genre. With our cutting-edge technology, we’ll be able to take Choices to the next level, with larger books, new interactive features, and ever-improving story quality, all designed to meet the desires of the Choices community.”

“It’s an exciting new chapter for our studio and we look forward to empowering our creative teams with Series Entertainment technology, which will allow us to bring many of our fans’ key desires to life, such as genre diversity, multiple love interests, main character customization, and more complex storylines,” the Pixelberry team added.