Who sings the Volvo advertising song 2023 – and why you know it so well

A Volvo The 2023 commercial has a song that viewers will definitely recognize, even if they can’t quite place it. Swedish car company Volvo has been making luxury vehicles since the 1920s and has remained a reliable brand ever since. They’ve even entered the electric vehicle market, claiming they’ll be an all-electric brand by 2030 (via NYT). Their marketing often focused on their commitment to safety as well as their Swedish heritage and reliable engineering. They have also shown a commitment to catchy songs in their ads.

A banger in an ad is a great way to ensure that the product a company is trying to market stays in the mind of the potential consumer long after the commercial has ended. Enya’s “Only Time,” Miike Snow’s “Animal,” and Albin Lee Meldau’s “I Need Your Love” have all helped make Volvo ads hard to stop listening to once they start. A 2023 Volvo commercial also features a very catchy song, and one that most viewers will have heard before, but they may not know exactly who is singing it or what it’s called.

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The Volvo commercial song is “Cobrastyle” by Teddybears feat. Mad Cobra

The commercial claims that the XC40 is suitable for everyone

In the 1:06 Volvo advert for the electric XC40 entitled “XC40Recharge: For every you”, the vehicle is parked in a beige, plain industrial area, surrounded by smartly dressed, hip people. As the camera zooms into the car to show the interior, the various attributes of the vehicle flash across the screen, including that it is a 100% electric car. It then turns out that the people are actually one woman in different outfits, and as she sits in the XC40, quick transitions show all the different versions of the woman using the car’s many features.

It’s a car for “every one of you”. Like the woman in the advert, viewers can go on a date, to work, to yoga, camping or more and the XC40 is the perfect vehicle. During the advert the song “Cobrastyle” by Teddybears ft. Mad Cobra plays. It’s a fast paced ragga alternative dance song with the catchy chorus line “My style is di bom digi bom di deng di deng digi-digi” sung by Mad Cobra, a Jamaican dancehall artistwho is responsible for the singing.

It is a great, fast-paced, hip and unusual song that portrays the XC40 as modern, cool and not your average electric vehicle. The recurring line “my style“, fits very well with the idea that the car suits “everyone”. Best of all, Teddybears is a Swedish electronica band and their song in the commercial is a proud reminder of Volvo’s heritage.

“Cobrastyle” has been featured in films, television, other commercials and video games

The song is suitable for every fast-paced moment

“Cobrastyle” is suitable for all content that requires exciting, fast-paced sound. The song has appeared in many different media, from commercials to television shows to video games. As soon as the music starts, viewers know exactly what tone they are in for the entertainment. It will be a fun, lively and slightly off-kilter few minutes while the music plays. The tune works just as well when played over football players scoring goals in FIFA as it does over scenes of a medical drama, as it does over the Volvo commercially.