McDonald’s India’s McSavers+ campaign challenges conventional norms with the slogan “It doesn’t add up.”

Mumbai: McDonald’s India (West & South), owned and operated by Westlife Foodworld, has launched its McSavers+ campaign. The aim is to fundamentally challenge conventional rules of value with the tagline “That doesn’t go together”. This new offering is designed to captivate customers with snack and beverage combinations that defy traditional pricing norms.

The campaign uses the intriguing formula 65+49=69 to showcase the exceptional value for money offered by McSavers+. Customers can now enjoy the new Chicken Surprise Burger for Rs 65 and a classic Coke Float for Rs 49. But instead of the expected total of Rs 114, they only have to pay Rs 69. This is such a tempting value for money that it really doesn’t add up in the best way. That is the message of the campaign.

McSavers+ offers a range of snacks including McAloo Tikki, Pizza McPuff, McEgg Burger, regular fries and the new Chicken Surprise. Customers can combine any of these snacks with Coca-Cola for Rs 69.

In addition, the campaign is complemented by a TVC. It begins with a scene at a McDonald’s counter where two Gen Z kids are excited by the mathematically challenging offer: a Chicken Surprise (for INR 65) plus a Coke Float (for Rs. 49) costs just Rs. 69. Their confusion is compared to solving a complex math problem that even Newton would find challenging. The scene shifts to Isaac Newton sitting under a tree and being humorously surprised by a Chicken Surprise Burger while enjoying a Coke Float. The genius takes this strange incident as an inspiration, symbolizing a breakthrough in understanding the incredible value. With the tagline “The value is so good that it doesn’t add up“, the TVC aims to mix historical humor with modern value expectations.

Arvind RP, CMO, McDonald’s India (W&S) said, “We’re excited to launch the McSavers+ campaign, aimed at young people. Our ongoing goal is to create delicious feel-good moments for all and democratize access to delicious food that’s easy on the wallet. We’ve ensured that every aspect of this campaign – from the tempting prizes to the playful and engaging communications – has been carefully crafted to resonate with Generation Z, a key target audience for McDonald’s.

Rahul Mathew, Creative Director, DDB Mudra Group said, “Value has become an overused word and a blind spot in the retail world. We needed a new way to communicate this to our GenZ audience. And so we decided to teach them the math (or lack thereof) behind our offerings. And who better to explain it to them than someone who probably got an A++++ in his math class – Issac Newton.”

The brand is offering its fans an opportunity to celebrate this new limited time offer. Now they can discover how delicious, affordable and accessible our products can be. The company strongly believes in ‘Real Food Real Good’ and ensures that its select menu items contain no artificial colours, no artificial flavours, no artificial preservatives or no added MSG in the chicken offerings. For nearly three decades, McDonald’s India has been committed to using fresh ingredients sourced locally from globally renowned suppliers, ensuring unparalleled quality and transparency to its valued customers.

TVC Link –