Subway President Talks Value of Food Price Trends and New $3 Footlong Dippers

With food prices and inflation rising, Americans continue to look for affordable products. Subway is also getting involved in the summer deals and promises its customers more for their money with a new menu item.

“We’re seeing restaurants increasingly develop menus that focus on value. The challenge that comes with value is that customers have to sacrifice quality,” Doug Fry, president of Subway North America, told “Good Morning America” ​​about the current situation and trends. “We don’t believe our guests have to sacrifice quality for price, which is why we offer Footlong Dippers for $3.”

On Tuesday, the fast-food sandwich chain announced the launch of Footlong Dippers — a hot, cheesy snack made from the new lavash-style flatbread — which will be added to the Sidekicks menu for $3.

The new Footlong Dippers come in three flavors: pepperoni with cheese, chicken with cheese and double cheese.

“It’s really about consumers wanting to eat on the go, but not wanting to sacrifice quality or quantity for price,” Fry said. “When I think about value, value is really about price, quantity and quality. That’s what consumers need when they’re going to go through a value proposition.”

Although inflation has declined in recent months, Fry stressed that Subway is focused on “listening to guests” looking for snacks on the go.

“We want quality, something they can eat with a clear conscience. The $3 Footlong Dipper comes with 11 different sauces to choose from. Our customers can mix and match them however they like.”

As for the course correction in food pricing, which politicians have labelled corporate greed using inflation as an excuse to raise prices, Fry spoke about how Subway provides value every day in its stores.

“We try to offer something for every taste and budget. We work closely with our franchisees who set their prices. We work with data analytics to ensure we meet the needs of our guests and provide value in every part of our menu without compromising quality,” he explained.

Whether in a fast-food restaurant or a grocery store, Fry emphasized that the greatest value for the consumer comes in the form of brand loyalty.

“I think loyalty programs in general are really important in today’s economy,” he said. “Our MVP Rewards loyalty program is where our most loyal fans go to get the best perks and the best value. We’ve given $60 million back in cash to our loyal fans. That’s value that’s going right back into their pockets. That’s not going away.”