Taylor Swift’s ‘Eras ​​Tour’ expected to boost UK spending by £1 billion

Taylor Swift’s Eras Tour will reportedly increase UK spending by almost £1 billion in 2024.
The “Anti-Hero” singer is coming to the UK for 15 dates in June and August. Over a million fans are expected to attend, spending an average of £848 on the event, including tickets, accommodation, travel and outfits.
Barclays has released new data and the bank’s chief behavioural scientist, Dr Peter Brooks, explains: “When it comes to cultural icons like Taylor Swift – as we saw with Elvis and Beatlemania in the 50s and 60s – followers have such a strong connection with the artist and the rest of the fan base that the desire to spend money becomes even stronger.”
“For non-fans, £848 may seem like a huge amount to spend on a concert, but for Eras Tour ticket holders, every pound they spend is an investment in the memories they will create.”
The report has now presented its findings, evaluating hundreds of millions of customer transactions as well as consumer studies on spending trends.
Fans reportedly spend an average of £206 on an Eras tour ticket, with 14 percent of fans spending an additional £400 each on various perks, from VIP packages to exclusive merchandise.
As many concertgoers travel to another city for the event, travel costs average £111 and accommodation a further £121. Concerts take place in Liverpool, Cardiff, Edinburgh and London.
With new themed outfits, pre-show meals and Swift after-parties, the UK economy as a whole is expected to increase by £997 million.
Last month, Taylor, 34, made it onto Forbes’ list of the world’s biggest billionaires for the first time, becoming the first person in history to reach a net worth of $1 billion from their music or performances alone.
The publication said: “Celebrities are getting richer too. Taylor Swift ($1.1 billion) will join the ranks of 2024’s stars after the record-breaking first leg of her ‘Eras’ tour – the first musician to do so solely on the basis of her songwriting and performances.”