Anonymous Club by Shayne Oliver redefines the hoodie for SS25

Shayne Oliver’s Anonymous Club presented its Spring/Summer 2025 fashion show on the first floor of Berlin’s Tempodrom exhibition center. After a brief delay, hundreds of guests were welcomed into a dimly lit venue that featured mesh seating next to the wall and a circular metal-clad catwalk.

Anonymous Club hosted a Berlin-style party at the presentation of the SS25 season. Here Oliver showed his brilliance on the first night of Berlin Fashion WeekLeaving the busy streets of New York behind, the founder of Hood By Air took inspiration from dark Berlin, where his redefined vision of hooded basics caught everyone’s attention.

As the guests crowded into their seats, including an unexpected appearance by Her, Anonymous Club began presenting her collection. The eye-catching offering continued to convey a sense of newness on the runway, with floor-length quilted vests and protective scarves reinterpreting the cold-weather staple as a complete garment. Finally, needle-punched dog graphics landed on cropped T-shirts with American “I chose“patches criticizing US policies, as well as denim fabric decorated with patchwork.

You can check out Anonymous ClubCheck out the SS25 collection in the gallery above and stay tuned for more content from Berlin Fashion Week.