US pop singer Rihanna makes history as the new face of Dior’s J’Adore

KUALA LUMPUR, June 20 – French beauty brand Dior has announced pop singer Rihanna as the new muse of J’adore.

J’adore (“I love” in French) is an iconic women’s fragrance introduced in 1999 by Parfums Christian Dior, the perfume and cosmetics line of the French luxury fashion house Dior.

The brand said the perfume represents a “powerful, emancipated and independent woman” that Rihanna embodies.

This makes Rihanna the first black woman to serve as an ambassador for the famous perfume.

“Being the new face of J’adore is both an honor and a mission,” Rihanna said in a statement.

“This fragrance, which I have known and loved for so long, means so much to women. I am particularly excited to take part in this adventure and contribute to it with my world, my history, my roots, as well as my creativity and my own femininity.”

Véronique Courtois, CEO of Parfums Christian Dior, said she was proud to welcome Rihanna to the Dior family.

She praised the singer’s “unusual talent, boldness and ravishing beauty” for capturing the “femininity of Dior,” adding that founder Christian Dior “adored” her.

Rihanna was already an ambassador for Dior’s “Secret Garden” campaign in 2015.

The umbrella The singer will collaborate with American photographer Steven Klein for a new campaign for J’adore, which will launch on September 1st.

South African-American actress Charlize Theron was the muse of J’adore and the face of J’Adore for two decades from 2004.