Giving Animals a Voice: The Powerful Journey of Yummypets’ Voice Program

Countless animals are affected by neglect and hunger around the world, but there are initiatives that want to make a difference. One of them is the Voice program from Delicious pets. Its goal? To change the way we support animals in need – one click at a time.

In 2017, Yummypets co-founders Matthieu Glayrouse and Mathieu Chollon launched Voice with a clear mission: to make the silent cries for help of animals in need heard. The name “Voice” symbolizes the program’s main purpose – to advocate for those who cannot speak for themselves. What began as a vision has grown into a global movement that demonstrates the power of collective action in the digital age.

Using technology for good

Voice works with a simple but powerful mechanism. Each month, four animal organizations participate to collect clicks for a substantial amount of pet food. Users can contribute by clicking the “Click to Give” button once a day. If the goal is reached before the end of the month, the organizations receive a substantial donation of dry food.

This innovative approach is an example of how technology can be used for the common good. By creating a user-friendly, interactive platform, Yummypets has mobilized a global community to support animal welfare with minimal effort.

Growing influence: From France to the world

Since its introduction, the impact of Voice has been remarkable:

• Over 24 tons of dry food grown
• More than 100 animal welfare organizations are supported worldwide
• Expansion from France to the USA (2021), to the UK and Canada (2023)

Real impact on animal welfare organizations

The impact of the Voice program is best seen in the gratitude of the organizations it supports. Adopt A Cat, Inc. shared, “The Voice campaign is one of our favorite fundraisers… Thanks to our supporters and those of Yummypets and their dedication to sharing our message with those around them, we have once again successfully reached our goal!”

Love Your Feral Felines expressed similar sentiments: “A huge, heartfelt thank you to Yummypets for their recent, incredibly generous donation of 75 kilograms of dry food for all of our rescued pets… This generous donation ensures we can devote more resources to saving the lives most at risk.”

These testimonials underscore the real impact of the program and enable organizations to allocate more resources to important aspects of animal care that go beyond just providing food.

The Yummypets ecosystem

At the heart of the Voice program is Yummypets, the largest digital community for pet owners. With over 3 million members worldwide, Yummypets serves as a social network where pet lovers connect, share experiences and engage with the pet industry. Just as LinkedIn is the go-to resource for professionals, Yummypets aims to be the one-stop shop for pet owners around the world.

This robust community provides a solid foundation for Voice, ensuring an engaged and committed user base. It also serves as an interface between pet owners and the industry, allowing companies to interact directly with pet owners through their online engagement platform.

A look into the future: The future of the voice

As Voice continues to grow, so does its potential for impact. Future plans include partnering with more global brands, developing a mobile app for easier access, and launching educational content on animal welfare.

A call to action

Voice’s success proves that even the smallest actions can lead to tremendous change when we come together. Pawsitive Teams, Inc. shared after receiving the donation, “Thank you, supporters! We just received our 110 pounds! Pawfecta!!”

Feline Solutions Inc. echoed this sentiment: “Thank you to all of your amazing followers who clicked every day to help us reach our goal of 150 pounds of free cat food… The 150 pounds of dry food will help us feed many hungry kitties at the rescue center.”

These heartfelt messages remind us that every click really does count. By participating in programs like Voice, sharing information about animal welfare, and considering adoption or fostering, together we can create a better world for animals in need.

Voice continues to evolve, setting the standard for how digital platforms can be used to create positive, sustainable change in the world. It’s not just about feeding animals; it’s about giving them a voice and a chance at a better life.