Keir Starmer’s latest photoshoot bears undeniable similarities to a famous Tony Blair poster

Keir Starmer’s new commitment card has further fuelled speculation that he sees himself as the “heir” to New Labour Mr President, Mr Blair.

The Work The leader has just unveiled six promises to win over voters ahead of the general election, including cutting NHS Waiting times and the hiring of additional teachers.

This policy is not dissimilar to that which Blair announced before Labour’s landslide victory 26 years ago – and this appears to apply to the marketing material too.

The picture, taken in 1997, shows Blair smiling into the distance, the top button of his shirt undone, his tie slightly loosened and his sleeves rolled up.

Above the black and white image is written in red: “Because Britain deserves better.”

It’s hard not to compare it to Starmer’s last photoshoot.

The Labour leader is also pictured in black and white, wearing a white shirt and tie with his sleeves rolled up.

Next to him, on a red background, is a sentence that reads: “My first steps towards change.”

But unlike Blair, Starmer wears glasses, looks directly into the camera and has an incredibly stern expression on his face.

However, Starmer denied copying Blair.

At the launch of six new Labour election promises today, he said: “Everyone tries to say which party leader you are most like, who you have secretly tattooed on the inside of your arm, but it’s none of them.”

“Some of the things that are important to get to power have obviously remained the same. It is not a case of imitation. We are 27 years after 1997. The challenges we have had to face are not the same as those that Tony Blair faced.”

Blair himself has admitted to having met with Starmer “quite often”, but told the Financial Times that the current party leader was “his own person and deserves credit for having pushed the far left out of the Labour Party.

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