Utah Royals select SeatGeek as club’s primary ticketing technology platform

HERRIMAN, UTAH AND NEW YORK, NY – June 27, 2024 – The Utah Royals of the National Women’s Soccer League (NWSL) today announced a primary ticketing technology partnership with SeatGeek, the high-growth technology platform that is revolutionizing the live event experience for fans, teams and venues. The Royals will begin the 2025 season as SeatGeek’s fourth NWSL partner.

“We chose SeatGeek as our ticketing platform because of their proven track record in both the NWSL and various other sports,” said Michelle HyncikPresident of the Utah Royals. “They have a technology-focused approach that really fits with what we’re building here.”

The Royals’ partnership with SeatGeek will enable them to sell tickets, maximize revenue and increase fan engagement through SeatGeek’s comprehensive and vertically integrated platform. SeatGeek’s platform creates a seamless and enjoyable experience for fans while providing powerful features for teams and season ticket holders.

“Our expansion in the NWSL and other sports leagues is driven by our focus on innovation and delivering best-in-class technology,” said Russ D’Souza, co-founder of SeatGeek. “Teams choose SeatGeek because our platform helps them connect with fans and increase revenue.”