Fourth Wing: Most popular BookTok book in the USA

BookTok is a sub-community on TikTok where users share book reviews, must-read recommendations, memes, and a variety of literary content using the hashtag #booktok. The community has played a crucial role in getting new authors noticed and helping them become bestsellers. But which books are the most popular?

The team at JPC analyzed Google search volumes of #BookTok’s most popular books to determine the most popular titles. The study also analyzed a number of metrics such as the number of independent bookstores, the number of public libraries, and the number of cafes to determine the best cities for bookworms.

The most popular #BookTok book in the USA:

1. Fourth Wing by Rebecca Yaros
2. Daisy Jones and the Six by Taylor Jenkins-Reid
3. It ends with us by Colleen Hoover
4. The Song of the River Crawdads by Delia Owens
5. Throne of Glass by Sarah J. Maas
6. Normal People by Sally Rooney
7. The Idea of ​​You by Robin Lee
8. Iron Flame by Rebecca Yaros
9. Morning and Morning and Morning by Gabrielle Zevin
10. Twisted Love by Ana Huang
11. The Seven Husbands of Evelyn Hugo by Taylor Jenkins-Reid
12. Magnolia Parks by Jessa Hastings
13. Yellow Face by RF Kuang
14. The Inheritance Games by Jennifer Lynn Barnes
15. Archer’s Voice by Mia Sheridan
16. The Invisible Life of Addie LaRue by VE Schwab
17. The Song of Achilles by Madeline Miller
18. Conversations with friends by Sally Rooney

Key findings include:

• Fourth Wing by Rebecca Yarros is the most popular #BookTok book, attracting 368,000 monthly Google searches. It is followed by Daisy Jones and the Six by Taylor Jenkins-Reid, It Ends With Us by Colleen Hoover and Where the Crawdads Sing by Delia Owens.
• New York and Massachusetts are the most book-obsessed states, with 77,690 and 25,960 Google searches for book-related terms, respectively.
• New York was named the best city in the US for book lovers, with 131 libraries, 30 independent bookstores and 2,879 cafes, followed by Los Angeles and Chicago.

Navkiran Dhaliwal is a seasoned content writer with over 10 years of experience. When she is not writing, she enjoys cooking or spending time with her dog Rain.