Nen x Impact must make its voice heard

The first Hunter × Hunter The game is set to hit western shores later in 2024, and fans have something to look forward to. Hunter × Hunter: Nen × Impact recently gained a foreign publisher in Arc System Works America, along with the announcement of H×H Biscuit Krueger will be part of the cast and the film is scheduled to be released on PC, PS5 and Nintendo Switch later this year. When is still unclear, but 2024 is already half over and the wait for Hunter × Hunter: Nen ImpactThe remaining fighters and features should be short.

No × Impact is a 3v3 2D fighting game from Eighting, the fighting game powerhouse responsible for Bloody roar, Ultimate Marvel Vs. Capcom 3, Tatsunoko vs Capcom, DNF dueland much more. Despite this pedigree, the squad could start low, currently there are sixteen Hunter × Hunter Fighter at launch, but the practical impressions make this sound like a worthy successor to Eightings Against Capcom title. However, the game hasn’t sold that well and needs to come up with a better approach before it hits the market.

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Hunter X Hunter: Nen X Impact announces release window and new character

Bushiroad Games and Eighting reveal the release window of Hunter X Hunter: Nen X Impact, plus a brand new character to the roster.

Hunter × Hunter: Nen × Impact needs to advertise itself more

Bushiroad Games, the main publisher of Hunter × Hunter: Nen × Impacthas a rather unfortunate policy when it comes to funding console games. According to a financial presentation by Bushiroad in August 2023, the publisher intends to invest 100 million yen, or about $650,000, in each of its console titles during the current fiscal year. For comparison, an average contemporary AA PS5 game can have a budget worth tens of millions of dollars allocated to keep a mid-sized team in business for several years and then market their work. This does not bode well for No × Impact.

Hunter × Hunter: Nen × Impact lacks strong marketing

Although this is unconfirmed, H×H The first previews and advertisements for the game scream “low budget”. No × ImpactThe gameplay of scares people away at first with its empty backgrounds and rough models, especially compared to the beautiful Dragon Ball And Naruto Games that Bandai Namco usually publishes. Worse still, promotion is mostly done by inviting top players to try the game, hosting demo kiosks with limited placement, and releasing news and trailers directly on social media. Arc System Works America could help, but even its job is only to localize and publish the game. No × Impact finally announces which remaining month of 2024 it will launch in, it could be in trouble, and not just from within.

The launch in 2024 is risky for Hunter × Hunter: Nen × Impact

Since an EVO 2024 trailer probably excludes July, Hunter × Hunter: Nen × Impact only five months left to start without delay, and these months are full of landmines. The biggest and most obvious is Dragon Ball: Spark Zero‘s release in mid-October, which has a casual shonen audience that likely overlaps with Hunter × Hunters own. Even though they play completely differently, the competitive focus and the lack of traditional Shonen Jump flair in No × Impact means that it could lose many players to this wish fulfillment Dragon Ball game if they are released too close together.

Even in its own genre, Nen × Impact is not without its dangers

However, this is only the visible landmine. Depending on how the announcements turn out, No × Impact could end up spending a month with Marvel Vs. Capcom Fighting Collection: Arcade Classicswhich hosts the 3v3 Tag Fighter Superstar Marvel vs Capcom 2. Game test at home for the League of Legends Fighter, 2XKOrunning nearby H×HThe publication of also runs the risk of running parallel to the time when a Overwatch Beta suffocates Born in war by starting on the same day. Hunter × Hunter: Nen × Impact is in a difficult position, but with smart play and a little noise they could still win.