Taylor Swift’s “Eras” tour is expected to have an economic impact of £300 million in London

Taylor Swift’s “Eras Tour” is expected to bring a significant economic boost to London; forecasts predict an inflow of £300 million (€355 million/$380 million) to the city’s economy.

Swift performed at Wembley Stadium on June 21, 22 and 23 and will return for five more shows in August. In total, the eight performances are expected to attract 700,000 fans, making London the city with the highest number of shows on her tour.

According to the Mayor of London’s office, the Eras Tour will bring a significant economic boost, with local businesses and the hospitality sector in particular benefitting from the influx of visitors.

A recent survey by Visit London, the city’s official guide, found that 54% of respondents would consider a trip to London specifically for music events, outperforming other global cities such as New York, Los Angeles and Paris, as well as other British cities.

The survey also found that 76% of respondents tend to extend their stay in London after attending a music event, suggesting a broader economic impact beyond immediate concert-related spending. In addition, 77% of participants recognized the variety of music events that London offers and 72% agreed that the city attracts top international artists.

“The Eras Tour has broken records and generated huge excitement, so I’m delighted that Taylor Swift has chosen to perform more nights in London than anywhere else in the world,” said London Mayor Sadiq Khan. “Her eight performances will bring nearly 700,000 fans from across the country and beyond to Wembley Stadium, giving our hospitality industry a huge boost and further proving that London is the greatest city in the world to experience live music.”

“The appeal of Taylor Swift’s London shows has been extraordinary and hospitality venues across the capital are ready to extend a warm welcome to fans travelling across the UK and further afield,” noted Kate Nicholls, managing director of UKHospitality. “With the Swifties taking part in the Eras Tour and boosting the capital’s economy by £300 million, I’m sure we’ll see a love story between fans and the world-leading hospitality we have here in London.”

Swift is scheduled to stop in various European cities including Dublin, Amsterdam, Zurich, Milan and Warsaw before returning to London for her final five shows on August 15. The “Shake It Off” singer will then finish the tour with multi-date performances in Miami, New Orleans, Indianapolis and Toronto before performing her final concert in Vancouver on December 8.

A full list of ticket purchasing options and Eras tour dates can be found below:

Taylor Swift Cards

Taylor Swift tickets at MEGAseats

Taylor Swift tickets at StubHub

Taylor Swift tickets at Ticket Club | Free membership code TICKETNEWS

Taylor Swift tickets at Vivid Seats

The Eras Tour 2024 Dates

Friday, June 28 – Dublin, Ireland | Aviva Stadium

Saturday, June 29 – Dublin, Ireland | Aviva Stadium

Sunday, June 30 – Dublin, Ireland | Aviva Stadium

Thursday, July 4 – Amsterdam, NED | Johan Cruijff Arena

Friday, July 5 – Amsterdam, NED | Johan Cruijff Arena

Saturday, July 6 – Amsterdam, NED | Johan Cruijff Arena

Tuesday, July 9 – Zurich, SWI | Letzigrund Stadium

Wednesday, July 10 – Zurich, SWI | Letzigrund Stadium

Saturday, July 13 – Milan, IT | San Siro Stadium

Sunday, July 14 – Milan, IT | San Siro Stadium

Wednesday, July 17 – Gelsenkirchen, GER | Veltins-Arena

Thursday, July 18 – Gelsenkirchen, GER | Veltins-Arena

Friday, July 19 – Gelsenkirchen, GER | Veltins-Arena

Tuesday, July 23 – Hamburg, GER | Volksparkstadion

Wednesday, July 24 – Hamburg, DE | Volksparkstadion

Saturday, July 27 – Munich, DE | Olympiastadion

Sunday, July 28 – Munich, GER | Olympic Stadium

Thursday, August 1 – Warsaw, POL | National PGE

Friday, August 2nd – Warsaw, POL | National PGE

Saturday, August 3 – Warsaw, POL | PGE Narodowy

Thursday, August 8 – Vienna, AUS | Ernst-Happel-Stadion

Friday, August 9 – Vienna, AUS | Ernst-Happel-Stadion

Saturday, August 10 – Vienna, AUS | Ernst-Happel-Stadion

Thursday, August 15 – London, UK | Wembley Stadium

Friday, August 16 – London, UK | Wembley Stadium

Saturday, August 17 – London, UK | Wembley Stadium

North American dates 2024

Friday, October 18 – Miami, FL | Hard Rock Stadium

Saturday, October 19 – Miami, FL | Hard Rock Stadium

Sunday, October 20 – Miami, FL | Hard Rock Stadium

Friday, October 25 – New Orleans, LA | Caesars Superdome

Saturday, October 26 – New Orleans, LA | Caesars Superdome

Sunday, October 27 – New Orleans, LA | Caesars Superdome

Friday, November 1 – Indianapolis, IN | Lucas Oil Stadium

Saturday, November 2 – Indianapolis, IN | Lucas Oil Stadium

Sunday, November 3 – Indianapolis, IN | Lucas Oil Stadium

Thursday, November 14 – Toronto, ON | Rogers Centre

Friday, November 15 – Toronto, ON | Rogers Centre

Saturday, November 16 – Toronto, ON | Rogers Centre

Thursday, November 21 – Toronto, ON | Rogers Centre

Friday, November 22 – Toronto, ON | Rogers Centre

Saturday, November 23 – Toronto, ON | Rogers Centre

Friday, December 6 – Vancouver, BC | BC Place

Saturday, December 7 – Vancouver, BC | BC Place

Sunday, December 8 – Vancouver, BC | BC Place