Liverpool Football Club chooses Japan Airlines as official airline partner

Liverpool Football Club (Liverpool FC) and Japan Airlines (JAL) have entered into a global, multi-year partnership that will see the airline become the club’s official airline partner.

This partnership, which spans both the men’s and women’s teams, will see both organizations work together to support and complement their ambitious global growth plans, leveraging their respective strengths to expand their global presence.

It also reflects their shared belief in the power of sport and travel to inspire and connect to leave a lasting positive impact on people of all ages and communities around the world.

Through this partnership, JAL will work closely with LFC Foundation on key community initiatives across global markets and looks forward to a shared journey of community empowerment and inspirational moments.

The first initiative will start in July. The airline will support youth soccer training as part of Liverpool FC’s international pre-season match in Philadelphia on the US East Coast. Fans will have the chance to win tickets to the match, signed memorabilia and even a trip to Liverpool through fan promotions. In addition, JAL Mileage Bank members will have access to exclusive VIP experiences at Anfield Stadium.

Ben Latty, Chief Commercial Officer of Liverpool FC, said: “The partnership will give fans the opportunity to engage with the club through unique activities and experiences.

“The partnership with Japan Airlines is another important step in our club’s strategy to expand our international presence and engage more deeply with our diverse and engaged global fan base.”

Minako Kent, Managing Director of Global Marketing at Japan Airlines, added: “Japan Airlines and Liverpool FC share a strong commitment to nurturing multinational talent, investing in youth development and supporting the communities we serve. Through our partnership with the LFC Foundation, we are excited to expand these efforts and make a lasting positive impact on young people around the world.”

Liverpool FC is the most interacted club in the Premier League with over 1.5 billion fan interactions on social media and the most viewed club on social media with 11.9 billion views. It is also the most watched European football club in domestic and League Cup matches worldwide, with hundreds of millions of fans and over 330 official Liverpool fan clubs around the world.