ESPN brings together Mrs Incredible, Taylor Swift, Coco Gauff and more for Disney Bundle campaign

Female viewers of sports and entertainment are growing rapidly, and the momentum that this viewership brings is undeniable. This movement is being driven by exceptional female talent, athletes and artists. To engage sports fans and draw them to the epicenter of female-led sports and entertainment, ESPN has launched a new brand campaign promoting the Disney Bundle and paying tribute to the extraordinary women breaking new ground. The spots, created in partnership with independent advertising agency Preacher, feature Caitlin Clark, the NWSL, Taylor Swift, The Incredibles, Coco Gauff and Emma Stone, among others.

“We are experiencing a golden age in women’s sports and female-led entertainment content, with undeniable momentum at ESPN and Disney. Preacher capitalized on that momentum by positioning female stars as the trailblazers, record breakers and norm-breakers we see them in. No virgins. No hardship. Just pure strength, poise and heroism,” said Seth Ader, ESPN VP/Brand Marketing.

“Heroines Unite” launched during the NBA Finals and Stanley Cup Finals to engage sports fans and draw them to the epicenter of female-dominated sports and entertainment, the Disney Bundle. Ads will run throughout August across ESPN’s linear ecosystem, as well as digital, mobile and off-channel platforms.

“Women’s sports and entertainment viewership is booming, and this movement is being fueled by incredible female talent. We wanted to celebrate this resurgence,” said Kellyn Blount, Executive Creative Director at Preacher. “Instead of just delivering the typical heartwarming messages of ‘passion, heart and sacrifice’ that we’re usually inundated with in female-centric spots, we wanted to go beyond that and show the full depth and dimension of these women and their stories.”