Roblox’s epic new Coach collaboration brings haute couture to the metaverse

The new Roblox Trainer The collaboration encourages young people worldwide to “Find Your Courage” as an epic finale to the global fashion house’s eponymous Spring 2024 campaign. The brand integrates two popular Roblox fashion games as well as the photo booth feature of metaverse platform Zepeto.

The Find Your Courage campaign is a perfect fit for Roblox as it follows the virtual persona Imma as she embarks on a journey of self-discovery and eventually finds the courage to be real. Games like Roblox and Zepeto allow people of all ages to explore self-expression and identity in a safe, virtual environment, but the platforms are especially popular with young people. Of the five worlds Imma visits as part of the campaign, three are coming to Roblox and Zepeto – Fashion Klossette becomes the flower world, Fashion Famous 2 gets the summer world, and Zepeto features the colorful world.

As part of the collaboration, Coach is hosting a cross-experience scavenger hunt to win a free item for Fashion Famous 2 and Fashion Klossette. Additionally, the integration coincides with the launch of Fashion Famous 2 on the platform, following the immense success of Fashion Famous, which has garnered over 2.2 billion visits. The sequel introduces a wealth of different body types, dynamic facial expressions and customizable clothing placement, so you can truly feel comfortable and find your courage in a range of Coach-inspired items.

Both Fashion Famous 2 and Fashion Klossette feature competitive styling challenges where you can mix and match the free Coach-inspired items to create new looks for other players to vote on. Mega fans of the collection can go a step further and use Robux to purchase more premium items in the marketplace, including a digital replica of the fashion house’s iconic Quilted Tabby shoulder bag.

Coach’s collaboration with Zepeto introduces an exclusive video booth inspired by the colorful world of the campaign for the social avatar app, as well as Coach-inspired apparel that can be purchased with ZEMs. This integration also marks the first time Zepeto users will be able to purchase limited-edition items with edition numbers, mimicking the brand’s real-world exclusivity.

Elisha Trice, Studio Director of Fashion Famous 2 development studio Sandbox Studios, said: “With Fashion Famous 2, we wanted to give our community more freedom to express themselves and create an avatar that resonates with each individual. We are honored to introduce Coach’s Spring 2024 collection as the first luxury fashion collaboration in Fashion Famous 2 and can’t wait for players to experience these pieces in the game!”

When can I join the Roblox and Zepeto Coach collaborations?

Coach’s Roblox collaborations with Fashion Famous 2 and Fashion Klossette will be available from July 19 to August 19, 2024. The Find Your Courage Zepeto collaboration launches July 19 on iOS and Android.

If you’re in the New York City area, Coach House on Fifth Avenue is hosting a limited-time pop-up experience from July 19-21, allowing the public to experience the digital collaborations first-hand.

That’s everything you need to know about the Roblox Coach collaboration. If you’re looking for Roblox codes to earn in-game currency, we’ve got plenty of them. For more fashion-forward experiences, check out our Dress to Impress codes guide next.