The famous restaurant “Chez l’Ami Louis” bought by LVMH

Not content with dominating the luxury market, LVMH is diving headfirst into expanding its hospitality portfolio. Last week, the company announced its partnership with Accor Group to accelerate the development of Orient Express and now has a goal in mind Cult address in the capitalIn a city where bistros vie for the favor of discerning palates, the purchase of “At l’Ami Louis” is an event that does not go unnoticed. Located at 32 Rue du Vertbois in the 3rd arrondissement of Paris, Centuries-old bistro is a true gastronomic institution. Known for its traditional cuisine and its prestigious clientele, it now joins the LVMH Excellence in Hospitality Division.

Why this strategy? It’s simple: Luxury is no longer limited to objectsit extends to experiences. And what could be more luxurious than an unforgettable dinner in a historic setting? By adding “Chez l’Ami Louis” to its portfolio, the group enriches its offer of unforgettable experiences and attracts a clientele seeking authenticity and tradition. Already well established in the fields of fashion, wine and spirits, watches and cosmetics, it has been eyeing another field for several years: hospitality And Luxury gastronomyThe LVMH Hospitality Excellence department, which serves prestigious establishments such as White horse Hotels and the Belmond The hotel and train group will be further strengthened by this acquisition. The purchase will not only preserve the heritage but also allow the company to flourish under the banner of excellence.

Founded in 1924This jewel in the heart of the 3rd arrondissement of Paris has remained virtually unchanged since its opening. Tables covered with tablecloths, cement tiles, lacquered wood panels and chrome mirrors create a decor that seems to have stopped in time and transports its visitors to the Paris of yesteryear. The cuisine is a hymn to French traditionRoast chicken, snails with parsley butter, duck confit and foie gras from the Landes are among the outstanding dishes that have delighted gourmets for decades. The huge portions and high prices are trademarks of this establishment that does not do things by halves. But what really sets “Chez l’Ami Louis” apart is its distinguished clientele. The former president Jacques Chirac dined there with the Clinton’s, Francis Ford Coppola The restaurant team flew to California for dinner and stars like Catherine Deneuve, David BeckhamAnd Mel Gibson have all eaten there. With such a list of regulars, it is no wonder that this bistro is considered one of the jewels of Parisian gastronomy.

In its statement, LVMH was clear: It aims to preserve the unique character and family identity of the restaurant, which has built its reputation on the exceptional quality of its supplies, which come from small farmers and market gardeners who have been loyal for generations. The group is committed to maintaining these privileged relationships, ensuring the authenticity of the place, perpetuating traditions and promoting the French cultural and gastronomic tradition. heritage.