Gensler study proposes redesign of North Michigan Avenue in Chicago | News

The main thoroughfare along Chicago’s iconic waterfront – North Michigan Avenue – is the subject of a new proposal from Gensler that would transform a large section of the street into a major center for pedestrianization, retail and dining.

The proposal envisages a series of interventions and innovations in a section between Chicago Avenue and Oak Street Beach, making it the northern “anchor” of the avenue and providing a contrast to the existing Chicago Architecture Center, the Apple Store, the Wrigley Building and the recently renovated Tribune Tower at the southern end.

Local developers Bob Wislow and Camille Julmy are said to have worked with Gensler’s team to produce a study for the redesign, which puts Chicago on par with many other shopping streets around the world in an attempt to offset the enormous economic losses caused by the Covid-19 pandemic.

“This study shows that design really does have the power to transform the experience in our cities,” says Benjy Ward, Design Principal at Gensler, of the findings. “Like many major streets around the world, Michigan Avenue is a major economic and cultural engine, and its future as a more accessible, dynamic and vibrant part of Chicago is an exciting prospect worth investing in.”

The sidewalks along the avenue will be widened to provide “places for relaxation, recreation and engagement.” At the same time, the Jane Byrne Park experience will be revitalized with food and beverage offerings and public art installations. Another key area of ​​study is Pump Station/Seneca Park/Restaurant Row, which will also receive a public makeover with a focus on art and dining.

In addition, the Drake Hotel & Park and Water Tower Place will be programmed for a more dynamic flow of human capital, creating connectivity and “transit opportunities east” of Michigan Avenue across from the Museum of Contemporary Art (MCA).

Finally, the key Ocean Beach element will be the final anchor piece of the north end, with an expanded public area, a new restaurant and beach house, an LED art tunnel experience and a parasailing lodge.

Gensler says connectivity and a desire to improve pedestrian flow will be at the forefront. The study will also be included in the Chicago Architecture Center’s current exhibition. Loop as a laboratory: redesigning inner citieswhich opened in April.