Beef ‘O’ Brady’s launches SoundHound’s advanced voice AI ordering system

Customers of the popular family sports restaurant can now place phone orders using an advanced AI voice assistant

SANTA CLARA, Calif., July 17, 2024–(BUSINESS WIRE)–SoundHound AI, Inc. (Nasdaq: SOUN) (“SoundHound”), a global leader in artificial language intelligence, and Beef ‘O’ Brady’s, the family-owned sports bar and grill chain, today announced a collaboration that will enable customers to place phone orders for pickup using a sophisticated voice-based AI ordering system. The popular restaurant chain operates in more than 20 states across the U.S.

Initially live at all corporate locations and now available for integration into franchises, SoundHound’s voice AI technology has been trained on Beef ‘O’Brady’s extensive menu and designed to understand normal human speech, allowing customers to order by speaking naturally.

The system is extremely accurate and even during peak times, the AI ​​answers 100% of calls – including taking multiple orders at once – so Beef ‘O’ Brady’s employees can focus on preparing delicious meals and providing excellent service to customers in the store.

Now, as the country prepares for the 2024 Summer Olympics, Beef ‘O’ Brady’s customers can conveniently order their favorite meals through SoundHound’s automated AI ordering system. Whether hosting a viewing party at home or enjoying the games with family, fans can rest assured that their phone orders will be captured and processed quickly and accurately.

Beyond taking orders, SoundHound’s AI technology can answer a variety of menu-related questions, provide information about special offers and promotions, and handle inquiries about hours of operation, parking, allergens, and other frequently asked questions.

“At Beef ‘O’ Brady’s, we are committed to innovation and customer satisfaction,” said Jason Saposnik, Vice President of Information Technology at Beef ‘O’ Brady’s“With SoundHound, we’re integrating cutting-edge AI technology to make ordering food as easy and natural as possible, so our employees can focus on what they do best – serving great food and experiences. We’re making sure every interaction with Beef ‘O’ Brady’s is seamless and enjoyable.”

SoundHound AI continues to expand its presence in the restaurant industry. This is backed up by a recent consumer study commissioned by the company, which shows that nearly 80% of patrons in the U.S. believe AI voice assistants will handle most food orders in the next few years. SoundHound’s voice AI solutions are already deployed in over 10,000 restaurants and include phone, drive-thru, kiosk, headset and other device solutions. SoundHound also recently acquired Allset, an online ordering platform that connects restaurants and local customers, to further expand the company’s relationships and reach in the restaurant industry.

The story goes on

“As consumer preferences shift toward convenience, optimizing the ordering process is critical for restaurants,” said James Hom, Product Manager at SoundHound AI“Beef ‘O’ Brady’s is pioneering the use of AI technology and improving customer interactions throughout the customer journey. We are thrilled to partner with them to advance the dynamic restaurant landscape and further expand our presence in the restaurant space.”

For more information about SoundHound AI’s restaurant solutions, visit soundhound.com.

About SoundHound AI

SoundHound AI (Nasdaq: SOUN), a global leader in conversational intelligence, provides voice AI solutions that enable businesses to deliver incredible conversational experiences to their customers. Powered by proprietary technology, SoundHound’s voice AI provides product developers in automotive, television, IoT, and the customer service industry with best-in-class speed and accuracy in numerous languages ​​via groundbreaking AI-driven products such as Smart Answering, Smart Ordering, and Dynamic Drive Thru, an AI-powered multimodal food ordering solution. Together with SoundHound Chat AI, a powerful voice assistant with built-in generative AI, SoundHound powers millions of products and services and processes billions of interactions for best-in-class businesses each year.

About Beef ‘O’ Brady’s

Beef ‘O’ Brady’s is a franchise of family sports pubs that provide the perfect atmosphere for friends and families to watch the game and grab a bite to eat. With a focus on providing value without sacrificing quality, the Beef ‘O’ Brady’s menu features delicious family favorites. Beef ‘O’ Brady’s has a strong commitment to the community through ongoing partnerships with local schools, youth sports leagues and other community groups. Beef ‘O’ Brady’s currently operates 140 locations in 21 states. For more information on franchising opportunities, visit http://www.beefobradysfranchise.com.

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