Love’s uses gamification to improve restaurant service

The retailer is investing over two million dollars to install gamification technologies at all of its locations to increase efficiency and encourage friendly competition.

Love’s is entering a new era of restaurant technology by incorporating gamification into its operations, investing over $2 million over the next five years to install this type of solution in all of its stores.

The company’s gamification system consists of three 27-inch monitors strategically placed for optimal impact. These monitors track key performance metrics in real time, such as greeting times, order processing times, and the time taken to serve food.

Comprehensive tracking enables employees to provide fast and efficient service while maintaining the brand’s quality standards.

Each store’s performance is compared across locations and top performers are recognized in real time. Employees can receive awards for reaching milestones, achieving sales goals and promoting personal development.

This approach creates a more interactive and rewarding environment for employees, which directly impacts the speed and quality of customer service. The element of competition between branches further boosts performance and ensures that every visit to the company’s restaurants is a consistently positive experience.

Initial data shows that service in gamified restaurants is on average 11 seconds faster, which represents a significant increase in efficiency.

As Love’s expands, each new store will be equipped with this technology, ensuring that growth is accompanied by a relentless commitment to innovation and excellence.

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