Shaped.ai raises Series A funding and launches self-service platform to power the future of AI-powered recommendations and search

July 17, 2024

NEW YORK, July 17, 2024–(BUSINESS WIRE)–Shaped.ai, an AI recommendation and search platform for marketplaces, eCommerce and content companies, today announced $8 million in funding and the launch of its new self-service cloud product.

Founded by AI veterans from Meta and Uber, Shaped helps companies leverage their own data, leverage large language models, and quickly and securely create relevant personalized user experiences that continuously increase engagement and revenue. The Series A funding was led by Madrona Ventures, with participation from Y-Combinator, as well as executives and founders from Clickhouse, DocuSign, Okta, Rippling, and StitchFix. As part of the funding, Madrona CEO Karan Mehandru joins the board.

“Consumers expect personalized digital experiences from every brand, but behind the scenes, it can be difficult to create and orchestrate that. AI is raising both the expectations and the cost of creating those experiences,” said Tullie Murrell, co-founder and CEO of Shaped. “Shaped enables companies to transform their data into powerful user experiences that drive business results. We’re not just building another personalization machine; we’re laying the foundation for a future where every user interaction is informed, intelligent and impactful.”

“The democratization of content creation with AI has led to a fundamental shift in the way users interact with online content. This, in turn, has created the need for every company to put personalization and user experience at the heart of their business to acquire and retain their users,” said Karan Mehandru of Madrona. “We are excited to partner with Tullie, Dan and the Shaped team as they leverage their deep and nuanced understanding of this shift in the market to create the most compelling and delightful personalization, experience and search platform that is easy to implement and use by companies in any industry to deliver a magical user experience to their end users.”

Self-service now available

Shaped differentiates itself by radically simplifying personalization through AI. The platform’s new self-service offering enables teams to connect their data and seamlessly build real-time semantic discovery models for recommendations and search—all without the cost of building from scratch. Shaped achieves this by seamlessly integrating with existing data sources, understanding content without manual tagging (thanks to its generative AI capabilities), and adapting to user behavior in real time.

Outdoorsy, the world’s leading outdoor travel marketplace, uses Shaped to improve the relevance of its search results with real-time session intelligence and personalization. “When deciding whether to build or buy a recommendation system, our guiding principle was simple: invest in the solution that provides the best possible user experience. After evaluating the RecSys (Recommender Systems) landscape, Shaped was the obvious choice. It offered both ends of the spectrum: easy integration with our existing data infrastructure as well as high configurability behind the scenes. This allowed us to achieve rapid time to value while working with customized, cutting-edge models tailored to our data,” said Han Yuan, CTO of Outdoorsy.

Trela, a leading food delivery app in Brazil, uses Shaped to optimize product discoverability on their marketplace. By implementing Shaped, Trela was able to increase average order value by 16% and significantly increase the variety of recommended products. “Shaped allows us to encourage repeat purchases and increase average order value by making our platform more relevant to each individual shopper,” said Gui Nazareth, CEO of Trela.

Shaped’s self-service platform goes beyond personalization. By combining cutting-edge AI with a focus on actionable insights, Shaped gives companies the tools to deliver impactful user journeys that increase conversion rates and customer satisfaction. Try it today at shaped.ai.

About Shaped

Shaped’s AI platform helps companies create personalized user experiences that deliver measurable results. By analyzing user behavior and content, Shaped helps customize recommendations and look for increased engagement, conversions, and customer satisfaction. Visit shaped.ai to learn more, get a demo, or sign up for the new self-service offering.

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contacts

Media contact:
Erika Shaffer for Shaped.ai
[email protected]