Kerusso Capital Management, a minority and women-owned firm, is reshaping value investing

Boutique asset management company Kerusso Capital Management is reshaping value investing with a proprietary methodology. Founded in 2021 by investment veteran Randell “Randy” Cain, Jr., CFA, an equity portfolio manager with an MBA from Harvard Business School and a pastor with a Doctor of Ministry from Duke Divinity School. The firm has established itself as an unconventional, benchmark-beating player in a highly competitive market.

Investment management is a complex industry that places a high value on client satisfaction and overall return. With consumers and investors showing increased interest in adopting the principles of conscious capitalism, the industry is poised for change. Portfolios will include more diverse, socially responsible assets that may have been overlooked in previous investment strategies. Kerusso Capital Management’s unique philosophy of identifying profitable assets holds great promise in this environment.

The boutique wealth management firm provides investment advisory services to both institutions and high-net-worth individuals, but it offers a refreshing perspective with authentic, value-oriented long-only equity investment management. Founder Randell “Randy” Cain leverages 31 years of industry experience to build the firm’s “Seasons of Performance” investment strategy. Kerusso Capital Management untangles the maze of traditional investing by creating three categories for possible investments. Depending on market sentiment and conditions, an asset may be undervalued, fairly valued, or overvalued. Kerusso Capital Management strategically acquires assets when they are at least 30% undervalued, often with upside potential of 50% or more, and sells them once they reach fair value.

Kerusso Capital Management offers 42 years of collective investment experience. The firm is a leader in investment management for clients, peers and shareholders by consistently delivering alpha. Kerusso Capital Management is a minority and women-owned firm, with 70% of equity owned by employees. The firm currently manages more than $140 million and expects steady growth of its asset portfolio. Kerusso Capital Management has delivered an impressive gross return percentage above its benchmark, the Russell 1000 Value, since its founding in 2002.

Randy explains the principles behind the firm’s unconventional approach: “With a paradigm that turns wounds into scars and emphasizes the opportunity to learn from painful experiences, Kerusso embodies every lesson I’ve learned throughout my investment career,” he says. “I’ve turned negative experiences into opportunities to create growth in our firm by taking a different approach. Our team fosters a culture of shared success that encourages conversations about how our organization can evolve for the better.”

Kerusso Capital Management seeks strategic investors to continue to pursue value-added opportunities. In addition to a portfolio that exceeds benchmarks, the firm is committed to community development programs. Through a partnership with Winston Salem State University, a historically black college and university, Kerusso Capital Management provides internship opportunities that encourage young and diverse talent to consider entering the field. Randy is passionate about supporting the success of diverse professionals and making investment management more inclusive. He believes these initiatives will improve the industry and the overall business landscape.

Kerusso Capital Management hopes to address the market’s shortcomings with a radically different approach to value investing. To learn more about the firm and its investment opportunities, visit their website for more informations.