Taylor Swift’s shows have additional costs that shock fans

If you thought purchasing Taylor Swift tickets would be an expensive endeavor, wait until you try to book a hotel.

As MarketWatch reports, numerous fans have made plans to travel to Europe, where it’s easier and cheaper to get tickets to Swift’s The Eras tour. But finding a hotel or short-term rental in the cities where she’s performing has been “a pricing nightmare.” Availability is slim, and room rates have doubled or quadrupled from usual prices.

And it’s not just a European problem. The phenomenon known as “passion tourism” has also spread to the United States, reports IndyStar.

Swift’s The Eras tour is coming to Indianapolis this November, and even though it’s still four months away, accommodations are already in short supply. Chris Gahl, executive vice president of Visit Indy, says nearly every hotel room in the city has been snapped up, with prices rising to three times the usual 2023 rates.

Related: Taylor Swift just gave a master class in crisis management – ​​how to turn a disaster into a highlight on stage

An estimated 87% of the concertgoers who fill the 70,000 seats at Lucas Oil Stadium for the singer’s three sold-out shows are from out of town. Gahl says there’s been a spike in Airbnb searches that dwarfs searches for previous Indianapolis events – a 7,000% increase in searches compared to last year’s data for the same period. This even surpasses the interest generated by the 2024 solar eclipse.

With over 200,000 fans set to flock to Indianapolis for the concert weekend, the city’s tourism sector will reach an all-time high – surpassing the search and booking rate of other popular destinations like Miami and Vancouver. The Swift Effect shows the profound impact celebrity tours can have on local economies. If you’re a small business owner in a location where the Eras Tour stops, our advice is simple: stock up now!

Read more at IndyStar