Kraken partners with Tottenham Hotspur Football Club to enhance the fan experience

We are delighted to announce that we are now the official Crypto and Web3 partner of Tottenham Hotspur, one of England’s most famous football clubs. Ahead of the 2024/2025 season, we will be the official sleeve partner for all Tottenham Hotspur men’s and women’s teams.

Kraken and Tottenham share a forward-thinking vision of how to use cutting-edge technology to push boundaries and improve the experience for customers and fans. The partnership will focus on improving football fans’ understanding of cryptocurrency and creating new experiences that deepen their connection to the sport and the Tottenham team.

This partnership is the next milestone in our broader global marketing strategy to reach our audiences where they are with best-in-class Web3 integrations and follows our recent partnership announcement with Atletico de Madrid.

As part of our partnership with Spurs, we will create engaging content and memorable experiences designed to strengthen their connection with the club, using crypto education and Web3 technology as a key component to engage fans.

During our partnership with Tottenham, we will engage the club’s global fanbase through exclusive content and fan pop-ups, offering behind-the-scenes access to both our own and Tottenham Hotspur events.

Mayur Gupta, Chief Marketing Officer at Kraken: “Both Spurs fans and the crypto community have a relentless and unflagging passion for what they believe in. Kraken’s vision is that crypto, like football, should be accessible to everyone. We are excited to partner with Tottenham Hotspur to bring this inclusive financial technology to a wider audience of football fans.”

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur: “As a club committed to driving innovation in everything we do, we are delighted to be adding another forward-thinking brand in Kraken – a true leader in its field, recognised across the Web3 industry for its focus on education around the crypto ecosystem. We look forward to bringing our fans a range of exciting events and experiences over the course of the partnership.”

We will also strengthen our connection with F1 by becoming the official crypto and Web3 partner of F1 DRIVE – London, a unique immersive karting experience taking place beneath the iconic South Stand of Tottenham Hotspur Stadium. Both we and Tottenham Hotspur will host interactive competitions to further engage fans interested in sports and finance.