Chris Speyer from REI becomes new Chief Merchandising Officer at MEC

VANCOUVER, BC, July 15, 2024 /CNW/ – Mountain Equipment Company (MEC) is pleased to announce the appointment of Chris Speyeras the company’s new Chief Merchandising Officer (CMO).

Chris spent the last seven years as CMO at U.S. outdoor retailer REI Co-op and brings over three decades of leadership experience in outdoor specialty retail, wholesale and direct-to-consumer (DTC) businesses. He will officially join MEC’s ​​leadership team at the end of July.

“We are very pleased to welcome Chris to our team at MEC,” says CEO Peter Hlynsky. “With his extensive industry knowledge and long-standing supplier relationships, he brings expertise that will advance our teams and support our next phase of growth. Chris leads with values ​​and has a genuine passion for the outdoors, in line with MEC’s ​​core principles. His remarkable track record of working with diverse brands and growing the private label business will be instrumental in maximising the potential of MEC’s ​​private labels and continuing to offer members premium ranges at the best value.”

Chris is an avid nature lover and works with value-driven companies. His Canadian roots go back a long way. He grew up in Ottawa where his mother encouraged him to be outdoors, and he began his career in the industry selling skis, bikes and athletic shoes at a local store. Chris is an avid biker, skier and trail runner and recently completed the Canyons 50,000 In Auburn, California.

I have been a member of the MEC since the late 1990s, when I was CalgaryHe recognizes the enormous potential of MEC and wants to use his skills to contribute to the continued success of the brand.

“Joining MEC feels like coming home,” says Chris Speyer“I still remember flicking through the season catalogue and being inspired by the great photos and equipment. Besides the excitement of CanadaI love how MEC stays true to its founding values. It’s a beloved brand that puts great people and great products first and is a perfect fit with my values ​​and leadership style. I’m thrilled to be part of the team and help MEC continue to grow and succeed!”

MEC is confident that Chris’ leadership will contribute significantly to the company’s sustainable growth and innovation and will strengthen its position as Canada’s most trusted outdoor brand and retailer. Chris will take up his new role at MEC at the end of July 2024.

ABOUT MEC

Founded in 1971, Mountain Equipment Company (MEC) is Canada’s One stop shop for technical outdoor gear, know-how and inspiration. High quality clothing and equipment are combined with expert advice and first-hand experience. MEC has been named Canada’s Most Trusted Brand for 2023 by the Gustavson Brand Trust Index. reflective the company’s long-term commitment to building trust through exceptional customer experiences and unparalleled value for affordable, high-quality outdoor gear.

The story goes on

Repeatedly recognized as one of the Canada’s Greenest Employers and was recently awarded the Gordon Ritchie Services MEC has been recognized by Avalanche Canada and is a strong supporter of sustainability and community initiatives and has over 48 million US dollars in nonprofit organizations that promote outdoor recreation and conservation. It supports a wide range of activities including camping, winter sports, water sports, cycling, climbing, hiking, trail running and travel.

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