A world of luxury awaits you in the BMW Excellence Club

BMW Thailand recently unveiled the privileges that come with membership of the brand new BMW Excellence Club, including a series of carefully crafted local and international activities.

With the launch of the all-new BMW Excellence Club, BMW Thailand is offering its luxury car owners across the country unparalleled experiences that money can’t buy. This tailor-made program is designed for BMW X7, 7 Series, i7 and XM car owners and caters to diverse and discerning lifestyles. With a three-year membership upon purchase of a BMW luxury car, owners will enjoy a range of select rewards that go beyond the usual benefits, including exciting driving adventures, carefully curated activities at home and abroad, and a range of exclusive services.

The BMW Excellence Club was recently launched at the Haus of Luxe event at the Côte by Mauro Colagreco restaurant at the Capella Bangkok hotel. Guests of honour and media representatives enjoyed an afternoon of art, music, fine drinks and an exquisite menu by Chef Davide Garavaglia (named 2023 Michelin Guide Thailand Chef of the Year).

Inspired by BMW’s luxury class, Chef Davide presented culinary masterpieces, including a dish inspired by the BMW X7 that harmoniously combined the flavors of grilled oysters and oyster mushrooms to exude comfort, warmth and security – a true reflection of a Sports Activity Vehicle.

The BMW i7, in turn, inspired a symphony of Mediterranean flavours – light, refreshing and aromatic – embodying refined luxury and sensory pleasure. Finally, the BMW XM’s bold design was translated into a playful and unique culinary experience with an artfully prepared Challans duck dish that balances the freshness of rhubarb and cherries with the salty taste of olives.

Upon taking delivery of their BMW Luxury Class vehicle, customers automatically become members of the BMW Excellence Club and receive 25,000 BMW JOY Tokens. These tokens provide access to a curated portfolio of six lifestyle packages that take luxury living to a new level. These include the Business Travel package for seamless travel, the Michelin-starred Dining Experience package for culinary adventures, the relaxing Wellness Experience package, the action-packed Sport Experience package, the unforgettable Family Experience package for lasting memories and the Shopping Trip Experience package for luxurious longer trips.

In addition, members benefit from a dedicated 24/7 concierge service to help with every aspect of their lives, from personalized lifestyle and 24-hour roadside assistance to comprehensive information offerings (and VIP airport transfers for BMW 7 Series owners). A three-day home test drive is also offered for Excellence Club members who want to try out the latest BMW models.

Members also gain access to exceptional international experiences, such as witnessing the world’s best athletes at the 2024 Paris Olympic Games, feeling the energy of the Berlin Marathon or enjoying world-class golf tournaments such as the 2024 BMW International Open. Exceptional experiences that Excellence Club members have enjoyed in the past include the prestigious Concorso d’Eleganza Villa d’Este 2024 in Italy and the UEFA EURO 2024 final in Germany, which they enjoyed from the comfort of an exclusive VIP hospitality lounge.

BMW Thailand has also announced special offers for customers who book and take delivery of a BMW luxury vehicle from this month until the end of October. They will also receive a bonus of 10,000 BMW JOY tokens. These offers include attractive financing options through BMW Financial Services Thailand with special monthly installments that make owning a BMW even more affordable, as well as three compelling benefits:

1. Free first-class insurance: One year of fully comprehensive cover for the BMW 750e xDrive M Sport, BMW 740d M Sport, BMW i7 xDrive60 M Sport and BMW X7 xDrive40d M Sport.
2. Free BMW Wallbox: A BMW Wallbox electric vehicle charger for buyers of the BMW i7 xDrive60 M Sport.
3. Free BSI upgrade: An extended six-year BMW Service Inclusive (BSI) package for the BMW i7 xDrive60 M Sport.

For further information about the BMW Excellence Club please call 02 055 9595 or email: [email protected]

Note: