5 years ago, Infinity War broke the MCU’s post-credits trend and Marvel must learn from it

Avengers: Infinity War broke a long-standing trend in the Marvel Cinematic Universe with its post-credit teaser. Since the first Iron Man With the beginning of the MCU timeline, post-credits scenes have become something fans can look forward to in every MCU offering. Starting with the first appearance of Nick Fury (Samuel L. Jackson) at the founding of the Avengers Initiativethese scenes were generally meant to hint at what was to come. This has led audiences to examine each MCU post-credit scene in detail, especially because they often feature major cameos and reveal important future storylines.

Years after its first use, the post-credit scene has become crucial to Marvel’s storytelling. For example, Thanos was first seen in the post-credit scene of the first avenger. If they are successfully implemented, they build anticipation of what is to come – but if the details they hint at are not fulfilled, it can lead to a loss of trust in the brand. After a few lackluster teasers, Infinity WarThe landmark post-credits scene is more important than ever and provides a useful example for future Marvel films and series on how to break new ground in this aspect of the franchise.

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Infinity War broke the MCU teaser trend

The post-credit scene related to Captain Marvel and Avengers: Endgame

As the first part of a two-part event Avengers: Infinity War broke the MCU trend of hinting at details with an unclear future. Instead The film ended with a scene where Nick Fury sent a signal to Captain Marvel before becoming a pile of dust. While this vision of the future has a lot in common with other Marvel post-credit scenes, the key difference is that the resolution was already decided and in production. Captain Marvel would return, and soon.

Show more restraint than usual, Infinity War announced a film that would be released next year. This made the scene seem less like an empty promise for the future and more like a concrete opportunity to get audiences excited about the next Marvel event.. Obviously it worked, with Avengers: Endgame This not only makes the teaser after the credits come true, but also the highest-grossing Marvel film of all time.

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Some Marvel storylines remained in limbo for years

It should be noted that a certain flexibility in planning has been part of the spirit of the MCU from the beginning. When Nick Fury first proposed the Avengers Initiative, there were concrete plans for a avenger Film has not yet been decided. The studio took a risk, Iron Manand they needed that movie to be a success before they could make a sequel, let alone a huge team-up movie. Still, the MCU is such a huge franchise now, with so much money and power behind it, that their plans can be made much more solid.

Things change over time, but new characters and storylines hinted at in the films and series are bound to resurface in due course. Currently, it is unclear whether Kang will be the main villain of another MCU project, as rumors of Avengers: Infinity War – The incredible journey through the wild to have a new title, the scene of the Council of Kangs in Ant-Man and the Wasp: Quantumania possibly meaningless. There is also no clear plan for anything with Clea or a further sequel after Doctor Strange in the Multiverse of Madness. As the years go by, faith in the cohesion of the MCU can falter.

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Very few of the post-credit scenes from Phase 4 onwards were seen through to their resolution. While Black widowThe end credits scene was mentioned to some extent in Hawkeye and will culminate in Thunderbolts*others seem less defined. Audiences have no idea when they will see Shang-Chi fight alongside Captain Marvel. Almost three years after No way homeNothing was done with the symbiote that was left in the MCU. This is especially outrageous considering that the total time between Iron Man And The Avengers was only 4 years old.

Two of the more prominent examples appear particularly turbulent for the universe. Eternal, Eros, Pip and the voice of Blade were introduced and have not been heard from in the MCU since. Following this Thor: Love and Thunder introduced Hercules into the MCU. Yet none of these characters seem to have any direction or plans for what to do with them, making their Marvel post-credit scenes seem unimportant.

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Marvel Studios has been making changes over the past year, seemingly taking audience complaints into account. Paying more attention to future teasers for the universe seems to align with the future goals of the MCU, and it would therefore make sense to ensure that at least the significant ones have a clear point to work towards. Building and maintaining suspense in future projects will only work as long as the studio rewards that trust and pays off those scenes, like with those in Avengers: Infinity War.

Avengers: Infinity War

Avengers: Infinity War is the third Avengers film in the groundbreaking Marvel Cinematic Universe. This film is positioned as the beginning of the culmination of everything that has happened in the franchise so far. Directors Joe and Anthony Russo, who previously worked on Captain America: The Winter Soldier And Civil Warhave assembled the largest ensemble cast in a superhero film to date. Almost every living character in the MCU is there as the Avengers team up with the Guardians of the Galaxy to defeat Thanos in a battle that has massive implications for the future of the entire Marvel Cinematic Universe. A sequel, Avengers: Endgamewas released in 2019 and marked the end of the Infinity Saga.

Release date

27 April 2018

Pour

Chris Hemsworth, Anthony Mackie, Elizabeth Olsen, Robert Downey Jr., Scarlett Johansson, Mark Ruffalo, Sebastian Stan, Paul Rudd, Chadwick Boseman, Don Cheadle, Samuel L. Jackson, Josh Brolin, Tom Holland, Evangeline Lilly, Paul Bettany, Chris Evans, Jeremy Renner

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