Giant Eagle and Upside collaborate to offer customers more personalized value

After a successful pilot, customers can now use the Upside app to earn cashback at over 180 Giant Eagle and Market District supermarkets and over 165 GetGo gas stations and convenience stores.

WASHINGTON, DC — Upside announced a large-scale partnership with Giant Eagle, Inc., one of the largest regional grocery retailers and distributors in the country. Following the completion of a successful pilot, Giant Eagle guests can now use Upside’s highly rated mobile app to access personalized cash back promotions at more than 180 Giant Eagle and Market District locations and more than 165 of its GetGo locations in Ohio, Indiana, Pennsylvania and Maryland. The partnership makes Giant Eagle the first retailer on Upside’s platform to offer cash back opportunities in three distinct categories: Grocery (Giant Eagle and Market District); Fuel (GetGo); and Convenience (GetGo).

Upside’s marketplace brings together a unique mix of retailers across categories like groceries and fuel that consumers need every day. It’s this breadth of choice that drives millions of consumers to Upside when deciding where to shop for groceries, and keeps retail partners at the top of their list when deciding where to eat or fuel up.

This partnership with Giant Eagle is an example of how we can impact a retailer’s profitability by helping them grow their customer base and increase adoption of their loyalty programs. We look forward to expanding our relationship and finding new ways to get more people into stores.

Tyler Renaghan, Vice President of Food at Upside

Upside’s platform encourages customer loyalty, as demonstrated during the pilot program with Giant Eagle, with nearly twice as many users now filling up at GetGo And Buy groceries at Giant Eagle, whereas before the pilot they only shopped in one category or another. Upside users have commented on Giant Eagle’s decision to join the platform and the response has been overwhelmingly positive:

• Since I downloaded Upside and know that there are offers for them, I have a much greater incentive to shop both at the supermarket and at the gas station.” – Marina, Upside user
• “I really love the quality and cleanliness that Giant Eagle offers. I really appreciate that they are on Upside. That’s another big plus for shopping at GE.” – Penny, Upside user

This strategic partnership follows a successful initial pilot that launched in September 2023. Since then, Giant Eagle has gradually added locations to the pilot to monitor performance and validate impact.

• On the fuel side, upside transactions have quickly resulted in a 2.2x increase in revenue compared to similar customers without upside business.
• In the grocery space, Giant Eagle stores are using the platform to reach new and infrequent customers who are typically hard to reach – 10% of Upside users are completely new to Giant Eagle and 40% are infrequent Giant Eagle customers who are now coming to the store more frequently.
• In addition, 56.4% of new/non-loyal users referred by Upside chose to participate in the myPerks rewards program during or after their first use of Upside.

These results illustrate the concrete benefits and business advantages that Upside’s strategic approach and personalized offers bring to both retailers and customers.

We’re constantly looking for ways to meet new and existing customers where they are, so we’re excited to officially launch this partnership with Upside. It allows our guests to earn cash back when they shop at our stores, including our GetGo convenience stores. This benefit is in addition to our myPerks loyalty program and is another way we deliver on our promise to provide our customers with value across all Giant Eagle brands.

Justin Weinstein, Chief Strategy & Marketing Officer at Giant Eagle, Inc.

Upside works with more than 100,000 retailers nationwide to help them reach new customers and convert them into repeat customers. To learn more or to partner with Upside, visit www.upside.com/business.

ABOUT UPSIDE

Upside is a marketplace that connects consumers with brick-and-mortar retailers through personalized offers. Since 2016, Upside’s AI-driven personalization technology has helped millions of people increase their purchasing power for the things they need and tens of thousands of businesses have realized measurable profits. Billions of dollars in commerce pass through the Upside platform each year, and that value directly benefits our retailers, the consumers they serve, and important sustainability initiatives. Learn more: www.upside.com

ABOUT GIANT EAGLE

Giant Eagle, Inc., ranked in the top 40 on Forbes magazine’s list of largest private companies, is one of the nation’s largest food retailers and distributors with annual revenues of approximately $11.4 billion. Founded in 1931, Giant Eagle, Inc. has grown into a leading food, fuel and drug retailer in the region, with more than 470 stores in Western Pennsylvania, North Central Ohio, Northern West Virginia, Maryland and Indiana.