Famous Toastery from North Carolina becomes title sponsor of the college football bowl game in Charlotte

A Charlotte-based chain will have its name on the Queen City’s newest bowl game.

ESPN Events announced Tuesday morning that Famous Toastery will be the title sponsor of the upcoming bowl game in Charlotte. The Famous Toastery Bowl is scheduled for Monday, December 18, at Jerry Richardson Stadium.

“The Famous Toastery Bowl is a perfect exposure for those who are not as familiar with Famous Toastery and the city of Charlotte,” said Mike Sebazco, president of Famous Toastery, in the press release about the company’s first sports partnership. “We are very proud to be involved in the game and the opportunity it provides for these student-athletes.”

This bowl game, which begins at 2:30 p.m. and airs on ESPN, was moved to Charlotte this year after the Bahamas Bowl announced it would not take place this year due to stadium renovations. This bowl, which typically features teams from the Mid-American Conference and Conference USA, is expected to return to the Bahamas in 2024.

“We are thrilled to have such a beloved, locally-based business as Famous Toastery as a sponsor for our college football bowl game in Charlotte,” Clint Overby, vice president of ESPN Events, said in the press release. “The move to the Charlotte 49ers’ Jerry Richardson Stadium and this sponsorship all came together very quickly, and we are very grateful to have such supportive partners for this bowl game.”

The pairing and ticket information will be announced on Sunday, December 3rd.