Taylor Swift reacts to fan project at the Switzerland Eras Show

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Taylor Swift seemed deeply touched by a fan project during the first night of her Epoch tour in Switzerland.

Swift, 34, performed her 113th show at the Epoch tour at the Letzigrund Stadium on Tuesday, July 9. These two numbers have great significance for every Swift fan – 13 has long been Swift’s lucky number, July 9 is a date that the Grammy winner mentions in her breakup song “Last Kiss” with Joe Jonas – but it wasn’t just the audience that got to enjoy something special that evening… Swift did too.

In a video uploaded to TikTok by a concertgoer, Swift – in the glamorous red dress she’s wearing at this moment in the performance – pauses to survey the crowd after her performance of “Champagne Problems,” seemingly noticing the dozens of signs her fans were holding that read “Switzerland Loves You.”

The “Anti-Hero” artist, who uses this break on tour every night to enjoy the moment and thank her fans, pouted, touched, holding her hand to her chest.

“Thank you, guys,” she seemed to say as the crowd cheered and fans raised their signs in the air. “Oh, thank you.”

After removing her in-ear headphones to better hear the roar of the crowd, the “Guilty as Sin?” singer seemed to be able to handle all the noise. “OKAY,” she mouthed, impressed.

The reactions to Swift’s fan project were immediate and full of praise – both for Swift herself and for those who had the idea and successfully implemented it.

“Tay’s reaction to the fan project yesterday was overwhelming! 😭🙌 Such a heartwarming moment! 💖 #TaylorSwift #FanLove,” one person wrote on X (formerly known as Twitter).

“Ohhhh I saw these signs from where I’m sitting but I had no idea! Cute project guys ☺️,” another fan raved in the comments section of the TikTok clip.

“No matter how many times we hear her applause and cheers, her reaction is always so genuine and pure,” a third person mused. “That’s why we love her.”