Jaanam Song – Hottest Song of the Year: Another PR Stunt?

Vicky Kaushal and Tripti Dimri are back with another song, Jaanam, from their upcoming film Bad Newz. The first song, Tauba Tauba, became quite popular and now it’s time for another song to take over.

The teaser of the Jaanam track was released today and the full song will be released tomorrow.

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The song is already being touted as the hottest song of the year. There are already many articles saying that the audience will witness a fiery and intense chemistry between Vicky and Tripti that will set the screens ablaze.

Some journalists and influencers are hyping the song as if it contains eroticism never seen before in Indian cinema. However, some wonder why there is so much fuss about Jaanam when many have grown up watching Emraan Hashmi’s films, which had much risqué and steamier content.

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Tripti is being called the new National Crush after her stunning performance as Bhabhi 2 in Animal. Her ‘Sex’ song in Animal kept the audience coming back to the theatres.

We will see if “Jaanam” proves to be a song with repeat value among cinema audiences as well.

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