Indian singer and songwriter Jasleen Royal is Boat’s brand ambassador

Mumbai: Consumer electronics brand Boat, which offers audio and wearable products, has announced that Indian singer-songwriter Jasleen Kaur Royal is its new brand ambassador. Royal has hit songs like ‘Heeriye’, ‘Ranjha’, ‘Din Shagna Da’ and ‘Love You Zindagi’.

She is a self-taught musician. She combines singing and composition and often plays several instruments at the same time. She mixes folk, indie and contemporary music.

Royal’s achievements include winning the Filmfare Award for Best Music Director in 2022 for the film Shershaah, making her the first female music director to win the award, and composing songs for films like Shershaah (2021), Baar Baar Dekho (2016), Gully Boy (2019) and more.

As Boat’s brand ambassador, Royal will embody the brand’s ethos of youthful energy, innovation and passion for music. Her authentic connection with audiences aligns perfectly with boAt’s commitment to delivering high-quality audio experiences that resonate with consumers across India and beyond.

Aman Gupta, Co-Founder, CMO Boat said, “Jasleen Royal is not only a talented musician but also a cultural icon who embodies the spirit of today’s youth. Her song ‘Heeriye’ became a national sensation and established her as a force to reckon with. We are delighted to have her on board as our brand ambassador. Her unique style and wide appeal will undoubtedly strengthen boAt’s connect with music lovers and fans.”

royal said, “I am delighted to be working with boAt, a brand that has revolutionized the audio industry with its innovative products. Music is a universal language and I believe that boAt’s commitment to superior sound experiences is a perfect match for my own passion for creating music that resonates deeply with listeners.”