Hyundai Motor introduces digital SUV advertising series

Hyundai Motor Co. announced on Monday that it will gradually release the Hyundai SUV (Sports Utility Vehicles) Originals digital advertising series and promote SUVs starting June 14.

Hyundai SUV Originals is an online video advertising series that introduces the diverse attractions and service benefits of Hyundai’s SUV lineup in genres such as romance, thriller and comedy.

The series includes episodes such as “SUV Physical,” which introduces a range from the hybrid to the N Line; “Safety Awakening,” which highlights safety features; “Warranty Period,” which highlights the customizable warranty program; and “Blue Hands,” which promotes the maintenance infrastructure and emergency services.

The commercials feature actor Park Jeong-min, known for his roles in the film Smugglersm, the drama Hellbound and The 8 Show, who brings fun by portraying different styles in each episode. The series can be viewed on Hyundai’s official YouTube and Instagram channels.

In conjunction with the release of the digital advertisement, Hyundai will unveil two episodes of the entertainment program “Random but Okay” featuring hosts Haha, Oh My Girl’s Mimi and Creators Shortbox on YouTube next month.

Hyundai Motor is running the “One Night, Two Days, Random National Road Trip” customer experience program, which includes two separate trips.

Write to Jin-Won Kim at [email protected]