“Unfiltered” Podcast: Why “Hoarding Information” Reduces Your Value

NextHome CEO James Dwiggins has become a prominent voice on the issues shaping the real estate industry: litigation, innovation, leadership. But Dwiggins doesn’t just answer questions, he poses them to guests on Unfiltered insider information on the real estate markethis podcast with Keith Robinson, Chief Strategic Officer of NextHome.

In this week’s episode of Real Estate Insiders Unfiltered, Jocelyn Vas, Chief Knowledge Officer at Final Offer, talks about the buzzword of the year: transparency.

“It’s really chaotic right now,” she says. And as agents try to navigate the change, they also have to understand that consumers expect more from them – more service, more information, more communication.

Watch now to learn more: Vas acknowledges that the changes resulting from the NAR settlement create a lot of uncertainty, but believes they also bring opportunities.

“And now that this change is looming before every agent and broker and in our industry as a whole, it really puts us in a position where people are much more willing to think about learning something different.”

In her market, for example, buyer agency contracts are already the norm and she believes they help agents prove their credibility: “Working for someone without having a contract sounds absolutely crazy to me. So in that respect, I’m pretty confident about clearly expressing my value.”

And why is this so important?

“Consumers don’t see value in brokers because they believe they hoard information. And I think we were taught to hoard information – that was our superpower,” Vas said.

“I think the opposite is true. I think the more information I can give you, the better I can show you what this crazy transaction looks like. But I think in general, transparency is needed across the board. It’s not just about compensation. I think it’s about giving the participant a active Participant.”

The views, thoughts and opinions expressed on the Real Estate Insiders podcast belong solely to the podcast creators and guests and not to Real Estate News.