Bizarre Japanese Apex Legends Club promises female companions to cheer on your gameplay

Related: In Japan, hostess clubs are a part of the country’s culture. They combine tradition with heavy drinking and are aimed at businessmen who want to entertain their clients or business partners. These nightclubs are mainly run by women and offer a unique atmosphere where hostesses serve drinks and chat to make guests feel good.

A Japanese “Overwatch Hostess Club” account was recently banned and replaced with one for Apex Legends. Clubs are making waves with their blatantly adult-oriented services. The new account, called “Apex Kyabakura” (Apex Cabaret Club), has already amassed nearly 2,000 followers and offers a range of services that blur the lines between gaming and, well, something else entirely.

The now-defunct Overwatch Hostess Club account was likely closed for violating Blizzard’s terms of service, but its Apex Legends counterpart makes no secret of the nature of its services, which range from chatting while playing to more creative uses for controller vibration features.

“Please use it in these cases: When you want to play games while talking to a girl, or when two guys are playing games and want a girl in between,” reads an excerpt from the post.

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The speed with which the Apex Legends Hostess Club emerged after the previous account was removed is amusing. It’s unclear if the same people are behind both accounts, but the similarities in their business models and anime-style profile pictures make it quite possible.

A follow-up post by Apex Kyabakura states that users have flooded the site with requests for service, raising questions about how long it can remain active. There’s a good chance EA will try to block it because of its adult content.

The same post also reveals the pricing structure for these services, with the decentralized meme coin “Nyan” serving as the means of payment. Players can pay for 30-minute “base game” sessions, with the option to extend or upgrade to more. For example, the 120-minute “sleep” service will cost customers 4,000 Nyan.

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Whatever these numbers mean, not everyone is happy with them.

“I would like the basic gameplay to include sleep and hidden options,” one user requested.

Others expressed doubts about the legality of the entire operation.

“Is this commercially legal?” asked one concerned user. “Right now, what they’re doing is disgusting.”

As the demand for virtual companionship continues to rise in the wake of an epidemic of loneliness among men, the popularity of such services is likely to continue to grow, legal gray areas notwithstanding.