The Kardashians’ social media reign appears to be coming to an end as the famous family faces criticism for ‘buying bots’ because fans are bored

The Kardashians seem to be boring their fans on social media, as their brands’ accounts only receive moderate engagement rates from their followers.

The online popularity of Kim and Co. is rarely questioned, but an analysis of their clothing and cosmetics brands reveals a remarkably low connection with their fans.

For celebrities with over a million followers on Instagram, an engagement level of between one and five percent is expected, according to an analysis by The US Sun and Phalanx Analytics.

However, virtually all of the Kardashians’ brands are far from the target.

Khloe’s clothing line “Good American” has an engagement rate of just 0.02 percent with 2.4 million followers.

The profile’s posts are rarely liked by more than a few hundred people.

Kim’s clothing collection SKIMS and her cosmetics line SKKN don’t fare much better, with engagement of 0.09 percent and 0.05 percent, respectively.

The company’s posts may get a few thousand likes, but when their accounts have 6 million and 5.7 million followers respectively, that’s just a drop in the ocean.

While Kris’ homeware brand Get Safely has 150,000 followers and an engagement rate of just 0.08 percent, the number of likes rarely reaches three digits.

Kourtney’s wellness company Poosh performs better than the others, but still has relatively low engagement at 0.15 percent.

Kylie’s toddler clothing collection Kyliebaby has an engagement level of just 0.18 percent.

Only their clothing brand Khy achieves a high value with 15 percent engagement.

Figures compiled by Phalanx Analytics brought more bad news for the world’s biggest reality stars: They suggest that their fans aren’t listening to them online.

47 percent of Good American’s followers show no engagement and only 50 percent are real, the analysis found.

Only three-quarters of Kim’s SKKN followers are real and 22 percent are considered “disengaged.”

This lack of engagement has led some leading experts to question whether they even pay for bots to follow them.

The Kardashians use Botox for their bodies and bots for their brands.

Coralee trigger.

Coralee Trigger is an Emmy Award-winning digital creator who has worked with television shows and celebrities on their social media content, including “The Ellen DeGeneres Show” and “Team Coco Presents: Conan O’Brien.”

Trigger was scathing about the Kardashian family, telling The US Sun: “It’s safe to assume the Kardashians use Botox for their bodies and bots for their brands.”

“To believe that the Kardashian brands grew on social media without the help of bots is the same as believing that the Kardashians look the way they do without the help of Botox.

“When celebrities say they’ve never had Botox injections, what they often mean is, ‘I’ve had some injections, but it’s not the Botox brand.’

“The same goes for denying using bots to increase your social media following.

“If I had to bet, I’d say the Kardashians use bots for their brand the same way they use Botox for their bodies.

“There are so many ways to artificially increase social media follower counts, and it would be no surprise if the Kardashians used one of these methods to elevate their brands.

“While these practices technically violate the terms of service of most social media platforms and I never recommend them to customers, you’d be surprised how many of your favorite brands have used shady methods to build a large following.”

“FALSE FOLLOWERS”

Social media consultant Matt Navarra, who has worked with the BBC, ITV, Meta and Google, also considers these levels of engagement to be “disproportionate”.

Navarra added: “On the surface, it does indeed appear that the highlighted accounts have disproportionately low engagement relative to their number of followers.

“However, several factors could be at play here – fake followers or a high proportion of spam/bot accounts could be one of them, for example.

“Whether they paid for it would be pure speculation without further investigation.

“It may also simply be that the brand appeal and content of these accounts is not as strong as it once was and that competing brands are doing a much better job of engaging their audiences and customers.”

The US Sun has asked representatives of the Kardashians for comment.