Steven Soderbergh is having trouble getting Taylor Swift tickets

Steven Soderbergh and Taylor Swift will never, ever, ever get back together. Soderbergh, who admitted he’s captivated by Swift’s aura, is desperately trying to see The Eras tour, but like many of us, he can’t seem to get a seat.

Speaking to The Hollywood Reporter, Steven Soderbergh said he would definitely see Taylor Swift live “If I could. I can’t go in (because the tickets sell out so quickly). But I saw the film.” According to his annual watch list, Soderbergh caught The Epoch Tour on December 13. The Eras Tour – which is officially the highest-grossing tour of all time, surpassing Elton John’s Farewell Yellow Brick Road tour – is currently on its European leg before returning to North America. All over the world, Soderbergh has received nothing but praise.”David Koepp (author of the Soderbergh-directed Kimi And Present) took his teenage daughter to the show. And he said, “You can’t believe what it’s like to be there. It’s elemental. To be with so many people, with so much emotion. You just can’t not be part of it. It’s just overwhelming.” He loved it.”

But even though Soderbergh doesn’t manage to get a ticket for the Eras Tour, he recognizes the impact Swift is having. He even calls the tour a demonstration of the human capacity for cooperation and collaboration on a large scale, saying: “You watch a Taylor Swift concert, the whole tour, and you just think, ‘Okay, it works.’ All these people, all this effort, all the coordination, and it works.” He added that there is a lot to learn from the pop icon. “People laugh that there’s a college course on her in business school. It should. What she’s done, what she does the way she does it, no one has ever done it before. How much control she’s taken. And she does it all herself. No one has ever done that. It works. And it’s a great model… I’d love to learn more about how she goes about it on a granular level, how she does it all? How does the business work? What’s her brain trust? What’s the money like? How does all the money move? How does it work? That fascinates me because it’s a success story.”

Steven Soderbergh may take it to a level that most Taylor Swift fans don’t reach—they’re more interested in bracelets than financial analysis—but that’s just how he does it.

What do you think of the Taylor Swift phenomenon? Does it have more positive or negative effects?