Sales Report H1 2024: Ford F-Series Remains America’s Most Popular Large Truck
Once again, Ford Motor Company is raving about the F-Series’ delivery numbers. More specifically, the Dearborn-based automaker claims that the F-Series remains the best-selling truck in the United States, and that’s true.
From January 1 to June 30, 352,406 units of the ubiquitous truck line were sold, a decrease of -8.0% compared to the 382,893 deliveries in the first six months of 2023. Of these 352,406 pickup trucks, 15,645 units were the F-150 Lightning. However, the zero-emission truck cannot hold a candle to the F-150 PowerBoost. The PowerBoost, equipped with a hybrid-assisted V6, sold 33,674 units in the first half of 2024.
At General Motors, the Detroit-based automaker’s Chevrolet Silverado and GMC Sierra model lines posted gains of 4.8% and 4.0%, respectively, in the first half of 2023. The total for the Silverado is 281,099 trucks, while General Motors reported 148,785 deliveries for the Sierra in its second-quarter 2024 sales release. In other words, General Motors sold more full-size trucks than cross-town rival Ford Motor Company.
GM’s total for the Silverado includes the light, heavy and medium-duty lines as well as the Silverado EVIn case you’re wondering, the latter sold 3,257 units during those six months. Combined deliveries of the GMC Hummer EV for the pickup and SUV were 4,597 during the six-month period, meaning Detroit’s largest automaker still has a lot of catching up to do.
Ram is once again at the bottom of the list, with the P/U series down a simply ridiculous -20% compared to the first half of last year. To put it bluntly: 179,526 versus 223,049 deliveries. While Stellantis may have been hampered by the move to the 2025 model year, that’s not the real reason for this drop. Think of it this way: $40,275 for the most work-oriented Ram 1500 compared to $36,965 for the F-150 and $36,800 for the Silverado 1500. Would you consider the V8-less truck that ditched the 5.7-liter HEMI in favor of a twin-turbo I6 called the Hurricane?
Photo: Ford
FCA US LLC, which represents Stellantis in the United States, has a weakness for inexplicably expensive products compared to competitors in the segment. Chrysler also suffers from historically poor quality control, which is likely to worsen further under Stellantis’ umbrella due to Carlos Tavares’ ruthless cost-cutting measures. Carlos Ghosn certainly approved of that!
As for the foreign minority in the full-size truck segment, the Tundra completely dominates the Titan with 78,454 deliveries versus 8,209 for the Nissan truck. Toyota reports 31.3% more deliveries compared to the first half of 2023, while the soon-to-be-discontinued Titan is down -22.2%.
The Tundra is a twin-turbo V6 truck, but similar to FoMoCo, this one is also available with a small electric motor. The hybrid specification is called i-FORCE MAX and should not be confused with the four-cylinder turbo i-FORCE MAX in the midsize Tacoma.
Toyota’s Q2 2024 release shows 26,867 deliveries for the Tundra i-FORCE MAX in the first six months of the year, up 88.1% from the first six months of last year. Only 6,807 deliveries in the U.S. market separate the Tundra i-FORCE MAX from the F-150 PowerBoost.
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