YUZU and Claudette Sariya launch Yuzu Summer Strong content series to promote strength and wellness among Asian women

YUZU and Claudette Sariya launch Yuzu Summer Strong content series to promote strength and wellness among Asian women

Watch the first episode here.

New York, NY – June 17, 2024 – YUZU, the new dating and social app for the Asian community, is excited to announce the launch of its latest health and wellness initiative, the “Yuzu Summer Strong” content series. In collaboration with acclaimed fitness coach and influencer Claudette Sariya, this campaign aims to inspire and empower Asian women worldwide through engaging workout classes and wellness content.

Claudette Sariya is based in New York City and is an established fitness coach and personal trainer certified by the National Academy of Sports Medicine (NASM). She also holds additional credentials as a Senior Fitness Specialist and Health Coach certified by the Institute for Integrative Nutrition (IIN). As a content creator and writer, Claudette has written fitness and wellness articles for prestigious platforms such as Women’s Health, Men’s Health, VeryWell Fit, Livestrong, and The Everygirl. Claudette and Ellie Windham are also co-founders of Asian Women Stay Running, NYC’s first AANAPI women’s running club, where they bring Asian women together to run in NYC every Sunday, regardless of running experience.

Starting June 17, the #YuzuSummerStrong series features three short videos with Coach Claudette encouraging the Yuzu community to be #YuzuSummerStrong. The series shares tips on how to use movement to achieve mental and physical health, boost confidence, and build meaningful connections within the Yuzu community.

• Episode 1: Whole Body Strength

Start the summer off right with a full-body dumbbell workout that will help you feel stronger and more energized. This four-exercise circuit includes:

• Squat thruster with dumbbells
• Renegade rowing with dumbbells
• Reverse Lunge and Curl with Dumbbells
• Deadlifts and rows with dumbbells

Build core strength and stability with a four-movement weighted core workout:

• Alternating deadbugs with dumbbells
• Leg raises with dumbbells
• Hollow Body Pullover with Dumbbells
• Crunches with straight legs and dumbbells

Recharge your batteries with these essential stretches to help you recover after a workout or a night out with friends:

• The longest route in the world
• Hip flexors and lat stretching
• Stretching the back of the thigh
• Downward dog and calf stretch
• cobra
• Pigeon keeping
• Shoulder stretch

In addition to these episodes, Claudette will be producing a variety of engaging social media content throughout the summer, providing ongoing inspiration and guidance to help the Yuzu community stay true to their fitness and wellness goals.

To kick off the campaign, Yuzu hosted a #YuzuSummerStrong workout event with Claudette at Mayweather Boxing + Fitness Tribeca. The event was co-hosted by Xiaoning, co-owner of Mayweather Tribeca, and brought together some of New York’s most influential people and fitness enthusiasts. Originally a classically trained pianist from China, Xiaoning pursued her passion for fitness and is now the co-owner of two Mayweather Boxing + Fitness franchises in New York and Nashville. The event was a huge success. Attendees participated in an inspiring workout session and discussed wellness and community building. View photos from the event here.

“We are thrilled to partner with Claudette Sariya for the ‘Yuzu Summer Strong’ initiative,” said Cindy Lim, Head of Brand and Marketing at Yuzu. “Claudette’s expertise and passion for fitness align perfectly with our mission to empower the Asian community to live their best lives. This content series is designed to inspire and motivate our users to prioritize their health, build confidence, and make meaningful connections within the Yuzu community.”

For more information about the Yuzu Summer Strong content series and to join the Yuzu community, follow us on Instagram at @joinyuzu.

Information Yuzu

Yuzu is a social and dating app for the Asian community: a new kind of social playground that makes it easy for the Asian community to find friends, find partners and build a community in their own way. The Yuzu app is available on the iOS App Store And Google Play Store. For more information visit www.joinyuzu.com and follow @JoinYuzu on Instagram, Tick ​​​​TockAnd Youtube.

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