Geneco collaborates with singer Sherman Zhuo for new song in mental wellbeing campaign

With its campaign “Here, Sunrise x Sunset”, Singaporean electricity supplier Geneco is highlighting the importance of the mental health of young people in Singapore on this national holiday.

Hand in hand with this year’s National Day theme of “Together, as one united people”, “Here, Sunrise x Sunset” highlights the power of collectivism as it champions mental wellbeing through the strength and solidarity of Singaporeans.

The campaign also aims to build a supportive community, raise awareness of mental health and help young people manage their mental health.

As part of the campaign, Geneco has collaborated with local, award-winning singer-songwriter Sherman Zhuo, NParks’ Garden City Fund and Beyond the Label. First, Geneco and Zhuo released a new song together titled Endless shine on YouTube and Spotify.

Don’t miss: SG mental health organizations join forces to raise awareness of youth suicide

“We know that youth are more vulnerable to mental health issues due to stressors at school, work and social media. By collaborating with Zhuo, we aim to support more local artists and increase our efforts to reach out to Singapore’s youth,” said Alex Chan, Head of Brand, Communications and Marketing at Geneco.

“We hope to use the power of music to spark conversations about mental wellbeing among youth and foster a culture of acceptance and support in the midst of our stress-ridden society,” Chan added.

Composed by Zhuo, Endless shine describes his journey to overcome psychological problems and societal expectations by finding joy in the little things in life.

“I am very excited to collaborate with Geneco on this campaign because, as an artist, promoting mental health is something I am very passionate about. In today’s fast-paced world inundated with social media content, I believe it is important for everyone to prioritize mental health,” said Zhuo.

“As a singer-songwriter, I have struggled with personal issues when it comes to conforming to societal norms and expectations. Having struggled with mental health issues myself, I can relate to this issue very well and hope that with this song I can uplift those who may still be on that journey,” he added.

In the same vein, Geneco is taking the opportunity to expand its long-standing partnership with Garden City Fund by featuring one of NParks’ new therapeutic gardens – East Coast Park – in the music video for Endless shine.

With this, Geneco hopes to raise awareness of therapeutic gardens and provide stressed-out youth with more opportunities to find solace and rejuvenation in a calm and peaceful environment. In addition, Geneco will donate SGD 10,000 to the Garden City Fund to support NParks’ therapeutic gardening program.

Geneco will also donate 10,000 Singapore dollars to Beyond the Label once the company reaches its goal of one million streams of Endless shine.