Morgan Freeman calls AI deepfake a ‘fraud’ after his voice was replicated on TikTok

Morgan Freeman has one of the most recognizable voices in Hollywood and stands by his words.

Therefore, it is no surprise that the acclaimed actor criticized a video circulating on the social media platform TikTok in which a voice was passed off as his own.

“Welcome to my niece’s daily life, narrated by me, Morgan Freeman,” the video begins. The author captioned her post in part, “Uncle Mo was booked and busy, but I finally got him to narrate my journey!”

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Morgan Freeman rebuked a TikTok that was allegedly narrated by him. (Pascal Le Segretain/Getty Images)

Even though the user included the hashtag “ai,” some users still fell for the imitation of Freeman’s voice.

The “Million Dollar Baby” actor thanked his supporters on social media for alerting him to the video and stressed the importance of reporting unauthorized use of AI.

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Morgan Freeman posted on Facebook that he was grateful to his followers for pointing out the video. (Morgan Freeman Facebook)

“Thank you to my incredible fans for their vigilance and support in exposing the unauthorized use of an AI voice impersonating me,” he wrote on Facebook. “Your efforts help ensure that authenticity and integrity remain a top priority. I am grateful. #AI #fraud #impersonation #identityprotection.”

Morgan Freeman called the TikTok video, which uses an AI-generated recreation of his voice, a “fraud.” (Matt Winkelmeyer/Getty Images)

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Unfortunately for Freeman, this isn’t the first time his name and likeness have been used without his permission. The vice president of Freeman’s production company, Revelations, was previously sent a video (from her cousins) that appeared to show her boss firing her.

“I could tell it wasn’t real,” Lori McCreary said today while participating in the Produced By panel “AI: What Every Producer Needs to Know,” according to Deadline. But a second incident almost tricked her.

Morgan Freeman’s voice has already been used in deepfakes. (Valery Hache/AFP via Getty Images)

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McCreary says she was sent a video of Freeman apparently promoting a book. McCreary thought the deepfake was so authentic that she called the actor’s makeup artist to confirm whether or not it was real.

In 2021, a video titled “This is Not Morgan Freeman” went viral on the internet, featuring Freeman in both video and audio form. The video highlighted the advancements in artificial intelligence and fostered immense discussion.

Several celebrities, including Taylor Swift and Tom Cruise, have also been victims of AI deepfakes.