DAZN AND ESPORTS WORLD CUP FOUNDATION ENTER INTO GLOBAL PARTNERSHIP

• DAZN will broadcast the first Esports World Cup with 22 tournaments in eight weeks in July and August for free
• DAZN broadcasts the Esports World Championship in Riyadh (Saudi Arabia) from a worldwide network
• DAZN’s reach, technology and innovative platform will help the Esports World Cup grow and attract and engage new viewers

Riyadh, Saudi Arabia — 27 June —The Esports World Cup (“EWC”) will be broadcast globally for free on the DAZN platform as the world’s ultimate sports streaming destination enters into a long-term strategic partnership with EWC to develop an innovative esports experience. This partnership builds on DAZN’s successful collaboration with Riyadh Season.

The EWC will feature top esports athletes and clubs from around the world, and DAZN will broadcast the competition to a global audience via its industry-leading app-based technology. The inaugural event will take place in Riyadh, Saudi Arabia, and will feature hundreds of hours of content, all available live and on-demand.

As the world’s leading platform for sports entertainment, DAZN is committed to becoming the global broadcaster and strategic partner of the EWC. With its innovative format and significant prize pool, DAZN will help establish the EWC as a standout event on the esports calendar. DAZN will work with the EWC to produce and deliver content for fans that will enhance their experience and help increase reach and viewership.

Shay Segev, CEO of DAZN Groupsaid: “DAZN’s technology, distribution, production and marketing capabilities set us apart. We are the perfect long-term partners for the Esports World Cup Foundation and will work closely together to further develop the way we present this innovative event in a way that excites, captivates fans and new viewers and creates new levels of interaction.”

“The Esports World Cup is another fantastic and forward-looking project that DAZN will bring to the world. It will help take growth to the next level and attract an even younger and more diverse audience to the platform.”

Ralf Reichert, CEO of the Esports World Cup Foundationsaid: “We are excited to partner with DAZN and build traditional sports coverage for the Esports World Cup. As we work to establish esports as a key driver of global culture, partnerships with market leaders like DAZN are essential long-term steps to generate continued interest and engage global fan bases. I look forward to DAZN’s world-class coverage of the EWC and engagement as we celebrate competitive excellence and gaming culture together.”

Starting July 3, the Esports World Cup will transform Riyadh into the epicenter of esports fandom and gaming culture. In Boulevard City, fans can watch their favorite athletes and clubs compete in 22 gaming championships for a share of over $60 million in life-changing prize money – the largest prize pool in esports history. Throughout the eight weeks, the Esports World Cup will also feature festival activities, including numerous gaming activations, community tournaments, pop culture celebrations, international experiences and more.

To reach the widest possible audience, this year’s competition will be available for free on the DAZN platform. The platform, which is powered by DAZN’s technology, is available in multiple languages, ensuring that fans worldwide can enjoy and participate in the tournament.

DAZN has built a reputation in Saudi Arabia for providing high-quality events and broadcasts, including top-notch boxing and fight events such as Fury vs. Usyk and Joshua vs. Ngannou.

For more information about the Esports World Cup, visit www.esportsworldcup.com. Also follow upcoming Esports World Cup announcements on X (formerly Twitter).

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About the Esports World Cup

The Esports World Cup is a global celebration of competitive excellence and esports fandom. The competition features a unique cross-game structure that pits the world’s best esports teams and athletes against each other for the largest prize pool ever. When it debuts in summer 2024, gamers, publishers and fans from around the world will converge in Riyadh, Saudi Arabia to crown the world’s first Esports World Cup Club Champion.

https://esportsworldcup.com/en

About DAZN

DAZN is the home of European football, women’s football, boxing and MMA, and the NFL (excluding USA). DAZN is building the ultimate sports entertainment platform based on premium sports rights, world-leading technology and cross-platform distribution. DAZN believes that fans from all over the world should be able to watch, read, bet, play, share, connect, buy tickets and merchandise in one place, with one account, one wallet and one app.

For more information about DAZN, our products, employees and services, please visit dazngroup.com.