Singer-songwriter-guitarist David Haerle releases new single and video “Hidden Treasure”

Singer-songwriter and guitarist from Los Angeles DAVID HAERLE released his latest single and music video, “Hidden Treasure,” today, June 28. The lively and upbeat jam features Haerle’s signature authentic songwriting, coupled with a funky groove and jazz flair that’s guaranteed to get you moving. The music video was shot in Egypt, directed by Egyptian cinematographer Mazen Bayoumy, and stars his younger brother Yassin Bayoumy. The song challenges the listener and reminds them of the hidden treasures that can be found within people if we take the time to look for them.

“Hidden Treasure” is released today, Friday, June 28th:

www.youtube.com/watch?v=d3L0vbdXXlg and https://lnk.to/hidden

“My spiritual mentor, the late Terry Richey, once shared with me his belief that there are treasures of all kinds within all people,” Haerle explains the song. “By this he meant the treasures of the spirit, our human qualities, our individual stories, trials or burdens we have faced, overcome and still have to overcome, or perhaps those difficulties from the past that we are somehow dealing with. He believed that these treasures are not always immediately apparent and can take some time to discover. Although they lie within all people, sometimes they are hidden or a little harder to find.

“Hidden Treasure is about keeping that in mind. It’s about taking the time to talk to people, asking an extra question or two, and going beyond our initial judgments of others that may be superficial. It’s about making a habit of looking for treasures like that. The rewards can be significant. Is there such a thing as human connection?”

David, who sings lead vocals and plays electric and acoustic rhythm guitar, is joined here by his long-time band – Carson Cohen (bass, keyboards, backing vocals), Reade Pryor (drums, percussion) and Jose Salazar (keyboards). Special guest Andrew Pask is featured on saxophone. The track was written and produced by David himself, along with co-producer/mixer/engineer and frequent collaborator Jose Salazar, with additional technical support from Reade Pryor.

The song and video were first premiered exclusively by V13 Media, who wrote, “Haerle has shown that you can start at any age and still have a successful, fulfilling career. The singer-songwriter has been remarkably prolific over the past few years… It’s been an unconventional path for David Haerle so far. But he wants you to know that the decision of which path you take is yours. No one else’s.” It’s his unique journey, his narrative storytelling and his unwavering passion for making music that make Haerle’s releases so special.

His previous albums “El Camino Sierra” (2023), “Death Valley” (2020) and “Garden of Edendale” (2018) all received positive reviews in many major music publications including: Billboard, American Songwriter, Goldmine, Under The Radar, Glide Magazine, Rock and Roll Globe, Americana Highways, Elmore Magazine and others.

David Haerle grew up surrounded by music and the music business. His father, Martin, emigrated from Germany to pursue his dream of working in the country music industry and co-founded the independent label CMH Records (Country Music Heritage). His maternal grandparents co-owned Nashville’s first full-time country music radio station, WENO. The king of country music, Roy Acuff, brought him on stage at the Grand Ole’ Opry to a sold-out crowd at age 9. After starting guitar at age 13, he played in rock and alternative new wave bands in the 80s before becoming a music agent at ICM. Then his father died suddenly and at just 24, David took over the family business and has been president of CMH Records, now CMH Label Group, ever since.

But David never stopped playing guitar. In 2011, he decided to record and release his first album. He started with full commitment and eventually took about 7 years to complete the project. Garden of Edendale was released in summer 2018. His second album, Death Valleywas released in spring 2020. His third album, El Camino Sierrawas released in April 2023. His fourth LP is scheduled for release early next year.