The rise of voice search: How New Zealand businesses can stay ahead with the help of digital marketing agencies

The way consumers interact with search engines will change significantly in 2024, and voice search is quickly becoming the preferred method for obtaining information. This shift presents companies with both unique challenges and exciting opportunities to adapt their digital marketing strategies.

New Zealand – 28 June 2024 —

According to research, over 4 billion people worldwide use smart speakers and voice assistants, a number that is expected to continue to rise. As a leading digital marketing agency in New Zealand, Zib Digital looks at how this will impact businesses in 2024 and beyond. Voice search is no longer a novelty, it’s a necessity. Businesses that don’t adapt their SEO strategies to voice search risk being left behind.

As an established SEO agency, Zib Digital shares some important insights and statistics for businesses:

According to BrightLocal, 46% of daily voice search users are looking for local businesses. Zib’s SEO specialists in New Zealand recommend optimizing clients’ websites for local SEO to increase visibility in voice searches and stand out from other local and national competitors.

With constant changes in SEO algorithms, colloquial language and authoritative tone are becoming a key factor in search success. As a result, voice searches tend to be phrased in longer, more specific queries. To optimize content for these long-tail keywords, Zib Digital’s SEO and content teams focus on natural language and understanding user intent.

Research shows that voice assistants often get answers from featured snippets, the top results displayed on a search engine results page (SERP). With this in mind, it’s important for businesses to use concise copy and content for featured snippets. This can significantly improve a business’s chances of being heard in a voice search.

To stay ahead of the competition, companies need to adapt their digital marketing strategies to voice search. Here are some actionable tips from Zib Digital:

1. Focus on user intent. Understand customers’ questions and give them the answers they’re looking for.
2. Use local SEO. Request a Google My Business listing, optimize it, and encourage positive customer reviews.
3. Create high-quality, conversation-optimized content. Avoid keyword stuffing and focus on creating relevant, readable content that uses natural language and directly addresses the questions users might ask.
4. Experiment with advertising via voice search. Explore the advertising opportunities offered by voice assistants themselves and use location targeting options in your PPC campaigns.

“The impact of voice search on SEO and digital marketing cannot be overlooked,” says CEO Chris Knights. “Companies that don’t adapt risk losing valuable customers. At Zib Digital, we want to help our clients stay one step ahead and capitalize on this exciting opportunity.”

Further information can be found at Zib Digital.

About the company: Zib Digital is a leading digital marketing agency in New Zealand specialising in SEO, content marketing, paid advertising and more. With a team of experts and a commitment to always being one step ahead, Zib Digital is the perfect partner for businesses looking to stay ahead in the digital landscape.

Contact information:
Name: Zib Digital
Email: Send email
Organization: Zib Digital
Website: https://zibdigital.co.nz/

Release ID: 89134067

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