Saks Fifth Avenue expands “The Fifth Avenue Club”

Saks Fifth Avenue will expand its luxury personal shopping and styling service, The Fifth Avenue Club, and plans to increase the number of its stand-alone locations to 20 by the end of 2024.

The Fifth Avenue Club concept features personal shopping and styling suites in exclusive locations, offering customers personalized fashion advice and a customized shopping experience. Each suite is strategically located in luxury hotels and resorts and employs experienced personal stylists in the local communities.

The standalone Fifth Avenue Club Suites are an extension of the brand’s existing Fifth Avenue Clubs located within Saks Fifth Avenue stores.

The newest Fifth Avenue club opened this week in Austin, Texas, with additional openings planned throughout the summer in Fort Worth, Texas, St. Petersburg, Florida, and Rancho Santa Fe, California. These new openings complement recent openings in Savannah, Georgia, Denver, Colorado, and Minneapolis, Minnesota.

“The success of our standalone Fifth Avenue Club Suites demonstrates that luxury customers are increasingly looking for personalized, tailored fashion advice,” said Larry Bruce, president of Saks Fifth Avenue Stores.

“Since launching this concept last year, we are proud to have built a new, engaged customer base and an experienced team of stylists who provide one-of-a-kind personal shopping and styling tailored to the unique lifestyles of our customers in each community. We look forward to continuing to expand the highly personalized service and expertly curated luxury assortment that Saks is known for to even more customers across the U.S.”

The Fifth Avenue Club’s expansion is being driven by insights into customer preferences and an understanding of potential markets. The openings will further advance Saks Fifth Avenue’s continued partnership with leading luxury resort operator Marriott International and its properties, including The Ritz-Carlton and St. Regis Hotels & Resorts, where nearly half of the locations are located.

In Texas, the Fifth Avenue Club has partnered with Auberge Resorts Collection for its Austin and Fort Worth locations. The upcoming opening at Rancho Valencia in Rancho Santa Fe, California, will be the first Fifth Avenue Club at a Relais & Chateaux property.