31 Underrated Beauty Products Reviewers Really Love

Luv Scrub is a Black-owned beauty brand that specializes in mesh scrubs. The brand was inspired by Ghanaian-American creator Caroline Owusu-Ansah, who, like many West Africans, used this type of mesh in her childhood. Her version is intended to replace loofahs and washcloths as a more effective, long-lasting, bacteria-preventing option for the entire body.

BuzzFeed Shopping writer Emma Lord says, “I’m so obsessed with this scrub that I forget all the years I’ve lived without it. Firstly, it lathers up my shower gel incredibly – I probably only need to use about a quarter as much of it now to get really good lather coverage. It’s flexible and extendable, making it incredibly easy for me to reach places all over my body, especially my shoulders and back. You can contract it to your desired thickness if you want a more light exfoliation or a deeper exfoliation on different areas of your body. As someone who has had uneven and rough skin on my arms, I noticed a HUGE difference in the smoothness of my skin after just the first use. I also just love the pink tone in my shower, it makes me happy to look at it.”

Promising review: “I’ve been using LuvScrub body scrubs for about a year now and they are better than any other loofah I’ve tried. I get these little keratosis pilaris bumps on the back of my upper arms and thighs and this is really the only thing that has ever helped. and it leaves my skin nice and soft overall. Plus it dries much quicker when you’re done, meaning there’s less water left on it after you shower and less nasty bacteria to build up. Honestly, this little strip of mesh is a real game changer. Get one!” —Chels

Get it at Ulta Beauty or directly from LuvScrub for $18 (available in eight shades).