Ozzy Osbourne stars in Liquid Death’s Death Dust campaign

Liquid Death

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Ozzy Osbourne has a warning for Liquid Death’s new Death Dust. The drinks brand has teamed up with the Black Sabbath rocker for a hilarious video campaign warning children not to snort the powdered drink mix.

“I love how Liquid Death makes a healthy thing like hydration more fun,” Osbourne said in a statement on Tuesday (June 25). “Sharon, the family and I drink Liquid Death all the time, it’s delicious. But seriously, don’t snort or inject anything they make. It’s much better for drinking.”

Liquid Death enlisted Osbourne’s help after the company received a flood of comments on Instagram about snorting Death Dust.

The collaboration with Osbourne comes hot on the heels of the launch of Liquid Death’s latest Death Dust line, which is now available in three new flavors: Severed Lime, Mango Chainsaw and Convicted Melon. In other news, Liquid Death’s Death Dust is now available in both single flavor packs ($17.99) and mixed packs ($16.99).

Death Dust is packed with enough electrolytes to “bring you back from the dead,” according to the product description. It contains 35 calories, five essential vitamins, 300 mg of sodium, 200 mg of potassium, and eight sugars. The brand recommends mixing a packet of Death Dust with 16-20 ounces of water to consume.

Liquid Death’s products – including mountain water, flavored sparkling water, iced tea and Death Dust hydration powder – are available at Amazon and Target.

The brand has collaborated with other celebrities and brands in the past, including ELF x Liquid Death Corpse Paint and a collaboration with The Deep, a fictional superhero from Prime Video The young.

Check out Osbourne’s Liquid Death campaign below.