Who is the Sony artist?

Fallo-Rivera

The life of Mexican influencer Yeri Mua has taken a new turn with her foray into music and is writing another chapter in her strange story.

Born in the port city of Veracruz, Mexico, Yeri Cruz Varela (real name) rose to prominence in 2018 at just 16 years old, when she made makeup tutorials on YouTube and social media that attracted thousands. But that was just the beginning. Over time, the girl with the carefree spirit shared family aspects with her audience, such as her relationship with her parents, which she made part of her content; her tumultuous love affairs, which became part of her daily life in her online publications; and her much-talked-about physical transformation, which she achieved after several cosmetic surgeries and, of course, makeup.

All of this has increased her fan base: on TikTok, for example, she has more than 22.6 million followers; on Instagram, she has 12.1 million. (She has a separate YouTube account where she now posts her music.)

Her friendship with Mexican reggaetón stars like Jey F and El Gudi led her to fulfill her dream of becoming a singer in 2023 when she collaborated with them on the song “Chupón,” whose video has more than 100 million views. Then came “Línea del Perreo” with Uzielito Mix, El Jordan 23 and DJ Kiire, and “Mamita Rica” with rising star Kenia Os, who also began her career as an influencer.

Today, at 22, Yeri Mua is a celebrity who has caught the attention of superstars like J Balvin, with whom she released “G Low Kitty Remix” last April. Shortly after, in early June, the content creator and singer left her independent artist career and signed a contract with Sony Music Mexico. And on Tuesday (June 25), she received a nomination for the Premios Juventud in the “Creator of the Year” category.

In conversation with Billboard SpanishThe currently hot Mexican influencer talked about her music plans, her ability to learn languages, her thoughts on starting a family, the moments that have shaped her character, and her plans to retire early.

How was your signing day at Sony Music?

As a woman, I felt fulfilled. My bosses, my best friend, my parents were there. Shortly before the signing, my parents and I had a very intimate moment in which we asked my grandfather, who is in heaven, for his blessing and to enlighten me on this important path.

Your parents have been together for many years. Did you imagine getting married?

But you can bet on it. I would have no problem getting married at that age, even though many people say it’s not a good idea. I’m not afraid because divorces happen. A wedding is a very nice family celebration.

Your relationships have been talked about a lot and your partners have even been criticized.

The truth is that I used to love toxic friends – but if I wanted to get married, I wouldn’t marry just anyone. For example, I get along very well with my current partner because he listens to me in everything and that makes me happy.

I would like a beautiful (wedding) dress. There are not so many weddings anymore, so I would like to have a party with style. Maybe I would get married between 25 and 27.

Despite your age, you seem to have experienced a lot. What is Yeri really like?

I think making mistakes is very demonized. Making mistakes is a way to learn and move forward, and that’s been my life. A lot of people think I’ve always been a liberal person sexually and in every way – but no, when I was 17, my mom wouldn’t let me go out in skirts or show my cleavage.

My personality was formed throughout my childhood because it was a process for my parents to accept me as I am now. I have always been an extrovert, but it was a process. Today they love me and accept what I do.

Can anyone give you advice on what to do?

I didn’t learn from what others told me. I have to live it and stumble, and then I can overcome the bumps. I don’t have to follow other people’s advice; I have to follow my intuition, even if it’s bad. Today I can say that I wouldn’t repeat the problems I had one, two, or three years ago.

You talked about retiring young at 35. Is that true?

Yes, because I want to have a family and I don’t want my kids to become nepo babies and be exposed. If I get exposed, it’s because I want to. I don’t want my kids to be exposed to cameras or fame without them being responsible.

If I work hard and break my back now, it’s to give them a normal childhood. I want to have two children.

Has it always been your goal to make money?

I am in favor of not having to have a college degree. Since high school I started studying hairdressing because we weren’t going through a particularly good economic period, and I’ve worked since I was young: I did nails, scrubbed feet, took care of children, I did everything because I like to earn money. My mother allowed me to attend high school online as long as I worked, and I didn’t stop.

I believe that no one should skip the phase of enjoying youth. However, I am convinced that work changes the mentality of young people.

Are there any other passions you have besides music and makeup?

I always went to private schools, although I attended a public school in the US for a year.

My school in Mexico was trilingual, so I learned English and Mandarin Chinese in addition to Spanish. Languages ​​have always come easily to me. In fact, I have started learning languages ​​and I would like to continue.

How do you stay in shape?

I confess that I have had a nose job, liposuction twice and breast implants. Before my operations I was 20 kilos overweight – I lost weight myself and then had the operation. To be honest, I don’t do much sport or diet. At home I have a person, Mrs. Lucy, who cooks for me. If you eat healthy at home, you don’t need diets.

Tell us about the experience of making a video with J Balvin.

Although it was very quick, it was very pleasant. There is something special about Colombians, they make you feel good. J Balvin is someone I admire for the musical legacy he leaves behind, he is a gentleman.

Who would you like to work with?

My dream reggaetón collaboration would be with Karol G or Tokischa, but artists that I also love and who are the best for me are Ice Spice and Doja Cat. Their image inspires me a lot and I will work to achieve it.