“Holiday Touchdown: A Chiefs Love Story”

Love stories dominate the Chiefs Kingdom this year, from Travis Kelce and Taylor Swift to their new Hallmark movie, “Holiday Touchdown: A Chiefs Love Story,” coming out this holiday season.

Tyler Hynes, Hunter King and Ed Begley Jr. will star in the new film, which will air during Hallmark’s 15th annual Countdown to Christmas event. Production begins next month in Kansas City, Missouri.

In Holiday Touchdown: A Chiefs Love Story, Alana Higman is convinced that her family, as Kansas City Chiefs superfans, will win the Fan of the Year contest judged by Derrick, the Director of Fan Engagement. As they grow closer, a missing old Chiefs hat causes Alana to question her fate, her purpose, and her future with Derrick, unless the magic of the holiday season can get in the way.

The Chiefs and the Hallmark team are working with Skydance Sports, who serve as executive producer. Hallmark, like the Chiefs, is based in Kansas City, so this partnership is a natural fit.

“Because Hallmark and the Kansas City Chiefs are both locally-based and rooted in values, tradition and community, there is a special alchemy between these two iconic organizations… By blending the warmth of Hallmark storytelling with the excitement of professional football, we are thrilled to give audiences a front-row seat to experience first-hand the spirit of this community, the rich traditions and the passionate fans that make Kansas City what it is – all wrapped up in the soothing and uplifting Hallmark way,” said Darren Abbott, Hallmark’s chief brand officer, in a statement provided to The Wrap.

It’s no secret that the Chiefs have been tapping into the romance theme following Swift and Kelce’s relationship. The NFL team collaborated with Hallmark last season for a parody movie called “Falling for Football.” The trailer featured Donna Kelce and Chiefs players Trey Smith and Tommy Townsend, and of course, plenty of Swift references were made.

Aside from the film, the brands are preparing game day activities, co-branded merchandise and plenty of on-air, social media and digital advertising.

According to Hallmark, sports fans and Countdown to Christmas viewers are not a new crossover. “Over 50% of Hallmark Channel viewers also watched sports while Countdown to Christmas aired in 2023,” they reported.

“We are honored to partner with Hallmark on such a unique project… As a club, we are proud to explore new ways to grow our brand and reach new audiences. This partnership unites two passionate fan bases and gives us the opportunity to showcase the energy and tradition of Chiefs Kingdom on one of the most watched channels during the holiday season,” Chiefs President Mark Donovan said in a statement.